The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreDec 2018
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Recent years saw some of the toughest ever trading conditions for luxury eyewear. New disruptive business models are evolving and more aggressive competition across distribution channels is evident. Whilst many leading luxury players are investing more in getting their in-house models right and are making brave moves by stepping away from licensing models, as well as wholesale agreements, others are looking to optimise and strengthen their partnerships with licensors and eyewear manufacturers.
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New licence and business models are evolving that will continue to disrupt luxury eyewear. The industry is going through a period of strategic transition, with many leading luxury companies bringing more of their business in-house. This is impacting luxury fashion houses, licensees and retailers alike.
After a period of heightened M&A activity, luxury eyewear companies continue to bet on acquisitions to expand their product or brand portfolios and tap into other market segments, as well as diversify their operations and widen both their distribution and demographic reach.
The popularity of streetwear and the return of consumers’ affinity for logos is helping to lift sales of luxury eyewear. Prescription frames and sunglasses alike enable consumers to both wear designer logos and serve a practical purpose at a more favourable price point.
Creating experiences that surround the brand through the customer journey acts as a tool against declining loyalty. Luxury eyewear brands and retailers are embracing their fun and creative side, looking to optimise the services they provide to consumers, and are moving further towards full-blown immersive experiences.
Consumer attitudes are shifting in the right direction, with many luxury consumers now seeking to have a positive impact on the environment. Luxury brands are deploying technology to instigate behavioural change and reward sustainable actions.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.