Spotlight on Luxury Travel: The Power of Nature

October 2019

The global experiential luxury sector is growing rapidly, as consumers continue to gravitate towards experiences over things. The travel boom shows no sign of slowing, but with concerns about climate change on the rise, luxury travellers are searching for unique experiences that align with their eco-conscious values. Luxury resorts are expected to lead by example in their efforts to achieve carbon neutrality, eliminate waste, protect the environment and support local communities.

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Key Findings

Experiential luxury sees rapid growth as consumers move from owning to being

The global experiential luxury sector is growing rapidly as we reach “peak stuff”, and consumers across regions and demographics begin to gravitate towards experiences over things. This marks a fundamental shift in the behaviour of luxury consumers: from owning to being.

Consumers increasingly seek out nature and outdoor activities when travelling

With outbound flights set to grow at a CAGR of 5% over 2018-2023, the global travel boom shows no sign of slowing, but consumers are moving away from traditional holiday features – such as shopping, and arts and heritage – towards more “authentic” and experiential options, such as nature and outdoor activities, or immersion in local culture. Meanwhile, transformational experiences are clearly desired by consumers who seek the opportunity to have a positive impact on the world through eco-tourism and volunteering.

Global pressure on natural resources continues to intensify

Mass tourism, rapid urbanisation and consequent rising pollution levels are also increasing luxury consumers’ desire to go back to nature. We are beginning to witness the devastating impact of climate change, as global pressure on natural resources continues to grow.

Opportunities abound for luxury travel destinations that offer unique, low-impact experiences off the beaten path

As public awareness of environmental issues continues to rise, eco-tourism will become more popular. Luxury travellers will be more inclined to veer off the beaten path, in search of unique experiences that align with their evolving eco-conscious values.

Ultra high-end luxury resorts will be expected to live up to their exclusive rates, and lead by example in their efforts to achieve carbon neutrality, eliminate waste, protect and preserve their environment, and support local communities.

Introduction

Scope
Key findings

Experiential Luxury Overview

The evolution of experiential luxury
Luxury foodservice a small but rapidly growing category
Global travel market shows no sign of slowing
Millennials doing it for the experience

Luxury Eco-tourism Trailblazers

The rise of the eco-conscious consumer

The Power of Nature

Nature ranks high amongst leading travel destination features
Rapid urbanisation contributing to dangerous levels of air pollution
Nature increasingly gaining traction as an antidote to poor mental health
Environmental pressures continue to rise globally
The Brando sets the standard in renewable energy
Nihi Sumba Resort committed to fostering local community
Soneva Fushi launches astronomy experiences
Six Senses Laamu reaches new depths in marine conservation

Key Takeaways

Key takeaways

Definitions

Definitions
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