The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2018
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Moving on from the “war on sugar” to more action on and reduction of sugar – this spotlight explores where we stand today. Is sugar still as significant as it was in 2015? What types of sugar matter most and why? As research in these areas continues, the industry is progressively heading towards a healthier and lower-in-sugar future, and, luckily for them, that is exactly what consumers demand, but with exceptions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sugar consumption has been decreasing steadily in the majority of markets,although in Asia Pacific, the Middle East and Africa, and Australasia, per capita consumption has risen since 2011. This could be due to less pressure on unhealthy eating in these regions.
Sugar reduction has extended from soft drinks to a wide range of food categories, especially those most relevant to children, such as children's breakfast cereals and confectionery.
Beyond reformulations, consumers are also demanding healthier options in terms of sugar content. Drink categories, such as reduced sugar sports drinks and naturally low sugar plant-based drinks, are performing very well in the majority of regions.
New nutrition labelling coming to the US in 2020, the Evolved Nutrition Label Initiative in Europe, as well as, Public Health England initiatives are putting an increasing amount of pressure on calories, sugar and other nutrients in the context of serving sizes. This will force companies either to reduce sugar content, or to place suggested serving sizes more clearly on labels.
So far, intrinsic (naturally contained) sugars have been exempt from all legislation and most nutrition recommendations. However, categories such as milk-based drinks and 100% fruit juice are getting more attention regarding their sugar content.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.