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Strategy Briefing
Spotlight on Sugar: Unwanted Attention for the Food and Drink Industry
14 pages, May 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Moving on from the “war on sugar” to more action on and reduction of sugar – this spotlight explores where we stand today. Is sugar still as significant as it was in 2015? What types of sugar matter most and why? As research in these areas continues, the industry is progressively heading towards a healthier and lower-in-sugar future, and, luckily for them, that is exactly what consumers demand, but with exceptions.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Per capita sugar consumption has been dropping in the majority of markets
Sugar consumption has been decreasing steadily in the majority of markets,although in Asia Pacific, the Middle East and Africa, and Australasia, per capita consumption has risen since 2011. This could be due to less pressure on unhealthy eating in these regions.
Substantial progress is being made in sugar reduction
Sugar reduction has extended from soft drinks to a wide range of food categories, especially those most relevant to children, such as children's breakfast cereals and confectionery.
Consumers are choosing healthier products
Beyond reformulations, consumers are also demanding healthier options in terms of sugar content. Drink categories, such as reduced sugar sports drinks and naturally low sugar plant-based drinks, are performing very well in the majority of regions.
Sugar content per serving(rather than per 100g) will increase in significance
New nutrition labelling coming to the US in 2020, the Evolved Nutrition Label Initiative in Europe, as well as, Public Health England initiatives are putting an increasing amount of pressure on calories, sugar and other nutrients in the context of serving sizes. This will force companies either to reduce sugar content, or to place suggested serving sizes more clearly on labels.
Naturally contained sugar will be increasingly scrutinised, but is still difficult to advise on
So far, intrinsic (naturally contained) sugars have been exempt from all legislation and most nutrition recommendations. However, categories such as milk-based drinks and 100% fruit juice are getting more attention regarding their sugar content.
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Sugar in Packaged Food and Drinks 2018: What’s Next?
Scope
Key findings
With respect to sugar: three factors matter most
Painting the picture in terms of sugar purchased
PHE’s nine appointed categories add 16kg of sugar per capita per year
Sugar reduction in the UK: breakfast cereals
Low-sugar options do sell
Milk and juice-based drinks: sugar content is becoming trickier
Healthier alternatives are becoming the only option
Clear serving sizes may pressure the industry to reduce sugar further
Natural and low sugar drinks are taking over in the US
What if nothing happens?
Sugar timeline
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.