Spreads

Market research on the spreads industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category ​level information.
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Company Profile

Company Profile

Mondelez International Inc in Packaged Food

Jan 2020

With competitive challenges and growing government regulations within the snacking category, Mondelez’s global focus is on tapping into the growing calorie-conscious consumer with “well-being snacks”, expansion of cocoa sustainability efforts and ...

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Sweet Spreads in India

Dec 2019

Honey in India witnessed healthy double-digit growth in 2019, riding on the back of the health benefits and the consumer preference for natural and healthy alternatives for artificial sweeteners, and growing popularity of multiple honey flavours. ...

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Company Profile

Company Profile

Nestlé SA in Packaged Food

Dec 2019

Nestlé is the largest packaged food company globally, but that position may not be retained if it continues to rely on sales in mature markets and product categories. Its recent growth strategy has been centred on repositioning itself to become the ...

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Country Report

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Sweet Spreads in China

Dec 2019

Across honey, jam and nut based spreads, the sweet spreads category is seeing a growing demand for smaller packaging. Whether served as a spread, flavouring or paste, sweet spreads products usually only need a small portion for a single consumption ...

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Sweet Spreads in Serbia

Dec 2019

Growing from a very low base, nut and seed based spreads again achieved the best value sales performance within overall Serbian sweet spreads in 2019. In addition to its low base, the health and wellness trend influenced the category’s strong growth....

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Sweet Spreads in Australia

Dec 2019

As Australian consumers seek more convenient and better-for-you snacking options, healthier spreads such as peanut butters have been increasingly consumed as substitutes for high-protein snacks and even a pre-workout protein boost. This presents an ...

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Sweet Spreads in Brazil

Dec 2019

Honey is the most traditional product within sweet spreads in Brazil. It continues to claim the biggest value sales among all types of sweet spreads, despite retail volume sales seeing an ongoing slight decline. The country boasts many honey ...

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Sweet Spreads in Slovakia

Dec 2019

Honey is the largest single category within sweet spreads, and saw continued growth in both value and volume terms in 2019. Honey remains highly popular in Slovakia, typically being used as an alternative sweetener to sugar. Rising consumer health ...

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Sweet Spreads in Hungary

Dec 2019

Despite Hungary being a major producer of honey, consumption is still behind the European average, which is one of the reasons why the government is promoting honey in schools and through media campaigns. The efforts seem to be paying off and further...

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Sweet Spreads in Morocco

Nov 2019

Sweet spreads recorded moderate growth in retail volume terms and stronger growth in retail current value terms in 2019. All categories saw positive performances by both measures. The unit prices of such products are moderate to low, and they are ...

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Sweet Spreads in Argentina

Nov 2019

Sweet spreads, like many packaged foods, recorded a decline in retail volume sales in 2019. As consumers are reducing their spending on non-essential items, sweet spreads has suffered – particularly as it competes with healthy alternatives such as ...

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Sweet Spreads in Japan

Nov 2019

While the boom in premium honey, such as manuka honey and raw honey, calmed down towards the end of the review period, the increased popularity of premium honey established a strong consumer base for further development. Moreover, honey continued to ...

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Sweet Spreads in Denmark

Nov 2019

Despite continued growth in overall sweet spreads, jams and preserves saw a slight current value decline in 2019. This was due to increasing consumer concern about the high sugar and calorie content of such products, which makes it difficult for them...

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Sweet Spreads in Turkey

Nov 2019

Increasing inflation continued to drive up unit prices of sweet spreads in Turkey in 2019. Price increases were in line with higher costs for cocoa for instance, although this did not adversely impact demand for chocolate spreads, in addition to ...

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Sweet Spreads in Bosnia and Herzegovina

Nov 2019

The average unit price of sweet spreads continued to increase in 2019, as consumers chose more premium products. Rising incomes and increased health-consciousness continued to strengthen demand for more sophisticated and premium sweet spreads with a ...

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Sweet Spreads in Slovenia

Nov 2019

Sweet spreads witnessed a downturn in performance over the review period with contracting volume and stagnating value sales; however, they slowly reached a healthy growth rate in 2018. This was the result of increasing consumer confidence and ...

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Sweet Spreads in Saudi Arabia

Nov 2019

In general, health and wellness impacts sweet spreads negatively due to the high sugar and fat content of most product types. The most impacted is chocolate spread, jams and preserves and nut and seed based spreads. Jam witnesses a decline in 2019, ...

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Sweet Spreads in Taiwan

Nov 2019

Most Taiwanese consumers realise the importance of health when speaking of food consumed daily. However, at the same time, Taiwanese people care about flavour. Therefore, while Family Mart Co Ltd launched a series of honey water products, this ...

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Sweet Spreads in Switzerland

Nov 2019

Sweet spreads continues to see slow retail volume and current value growth in 2019. In order to stimulate higher growth, manufacturers are set to invest in communications highlighting the healthy ingredients and potential health benefits of their ...

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Sweet Spreads in Romania

Nov 2019

Higher disposable incomes contributed to an upward trend in consumption of healthier sweet spreads, which can be translated into higher contents of natural ingredients. For the younger generation in particular, consumption of sweet spreads was ...

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