Spreads

Market research on the spreads industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category ​level information.
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Country Report

Country Report

Sweet Spreads in China

Dec 2019

Across honey, jam and nut based spreads, the sweet spreads category is seeing a growing demand for smaller packaging. Whether served as a spread, flavouring or paste, sweet spreads products usually only need a small portion for a single consumption ...

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Sweet Spreads in Slovakia

Dec 2019

Honey is the largest single category within sweet spreads, and saw continued growth in both value and volume terms in 2019. Honey remains highly popular in Slovakia, typically being used as an alternative sweetener to sugar. Rising consumer health ...

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Sweet Spreads in Morocco

Nov 2019

Sweet spreads recorded moderate growth in retail volume terms and stronger growth in retail current value terms in 2019. All categories saw positive performances by both measures. The unit prices of such products are moderate to low, and they are ...

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Sweet Spreads in Argentina

Nov 2019

Sweet spreads, like many packaged foods, recorded a decline in retail volume sales in 2019. As consumers are reducing their spending on non-essential items, sweet spreads has suffered – particularly as it competes with healthy alternatives such as ...

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Sweet Spreads in Japan

Nov 2019

While the boom in premium honey, such as manuka honey and raw honey, calmed down towards the end of the review period, the increased popularity of premium honey established a strong consumer base for further development. Moreover, honey continued to ...

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Sweet Spreads in Denmark

Nov 2019

Despite continued growth in overall sweet spreads, jams and preserves saw a slight current value decline in 2019. This was due to increasing consumer concern about the high sugar and calorie content of such products, which makes it difficult for them...

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Sweet Spreads in Turkey

Nov 2019

Increasing inflation continued to drive up unit prices of sweet spreads in Turkey in 2019. Price increases were in line with higher costs for cocoa for instance, although this did not adversely impact demand for chocolate spreads, in addition to ...

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Sweet Spreads in Bosnia and Herzegovina

Nov 2019

The average unit price of sweet spreads continued to increase in 2019, as consumers chose more premium products. Rising incomes and increased health-consciousness continued to strengthen demand for more sophisticated and premium sweet spreads with a ...

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Sweet Spreads in Slovenia

Nov 2019

Sweet spreads witnessed a downturn in performance over the review period with contracting volume and stagnating value sales; however, they slowly reached a healthy growth rate in 2018. This was the result of increasing consumer confidence and ...

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Sweet Spreads in Saudi Arabia

Nov 2019

In general, health and wellness impacts sweet spreads negatively due to the high sugar and fat content of most product types. The most impacted is chocolate spread, jams and preserves and nut and seed based spreads. Jam witnesses a decline in 2019, ...

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Sweet Spreads in Taiwan

Nov 2019

Most Taiwanese consumers realise the importance of health when speaking of food consumed daily. However, at the same time, Taiwanese people care about flavour. Therefore, while Family Mart Co Ltd launched a series of honey water products, this ...

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Sweet Spreads in Switzerland

Nov 2019

Sweet spreads continues to see slow retail volume and current value growth in 2019. In order to stimulate higher growth, manufacturers are set to invest in communications highlighting the healthy ingredients and potential health benefits of their ...

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Sweet Spreads in Romania

Nov 2019

Higher disposable incomes contributed to an upward trend in consumption of healthier sweet spreads, which can be translated into higher contents of natural ingredients. For the younger generation in particular, consumption of sweet spreads was ...

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Sweet Spreads in Spain

Nov 2019

Sweet spreads has come under increasing pressure in Spain due to changes in breakfast routines. The decline in retail volume sales is expected to persist over the forecast period as consumers increase their out-of-home consumption. However, in 2019, ...

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Sweet Spreads in Croatia

Nov 2019

Honey accounted for the highest share of value sales and saw the highest value growth within sweet spreads in 2019, thanks to a very present local beekeepers’ community. Croatians are very sensitive to quality in spreads and thus are adamant about ...

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Sweet Spreads in Estonia

Nov 2019

In 2019, several domestic and foreign players were successful in launching innovations within sweet spreads, challenging the dominant brands. This was particularly true for chocolate spreads and Nutella, with new entries looking to gain share from ...

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Sweet Spreads in Poland

Nov 2019

Sweet spreads continued to see retail volume and current value growth in 2019. However, chocolate spreads saw only slow volume growth due to the health and wellness trend. Despite its high penetration and maturity within sweet spreads, consumers ...

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Sweet Spreads in Russia

Nov 2019

Honey is a highly fragmented category with a huge number of small manufacturers. Unbranded products dominate the category, and – on the other side – the same brand name can be used by different producers. As a result, there are a lot of doubts and ...

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Sweet Spreads in the Czech Republic

Nov 2019

Sweet spreads continued to see current value growth and a retail volume decline in 2019. Although all categories increased in current value terms, only jams and preserves and nut and seed based spreads saw volume increases. More Czech consumers are ...

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Sweet Spreads in Latvia

Nov 2019

Honey is a strong category in sweet spreads, benefitting from the tradition of consumption and its healthy attributes. The latter factor, coupled with a continued shift towards packaged products, resulted in this being the most dynamic category in ...

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