Spreads

Market research on the spreads industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category ​level information.
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Company Profile

Company Profile

Kraft Heinz Co in Packaged Food

Apr 2019

Kraft Heinz materialized in July 2015 following the merger of Heinz and Kraft, forming the world’s fifth largest packaged food company from two household names. Kraft Heinz’s portfolio overwhelmingly contains established brands within two mature ...

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Company Profile

Company Profile

Mars Inc in Packaged Food

Mar 2019

A global leader in chocolate confectionery, gum and pet food, Mars operates a large portfolio of world-renowned brands with long history and loyal consumer base. Despite its worldwide presence, over 90% of the company’s sales are generated in ...

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Company Profile

Nestlé SA in Packaged Food

Mar 2019

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and ...

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Company Profile

Company Profile

Unilever Group in Packaged Food

Feb 2019

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice ...

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Country Report

Country Report

Sweet Spreads in Chile

Jan 2019

Due to the known high rates of obesity, the food labelling law of 2016 and the constant new public policies regarding food and obesity, Chileans are increasingly aware of the amount of sugar they consume. Consumers consider honey to be a good and ...

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Country Report

Sweet Spreads in China

Jan 2019

Given the different diet habits, local consumers tend to consume less flat and leavened bread than Western consumers do for breakfast or as snacks. Thus, the main consumption occasion for spreads is a weak driver for honey, chocolate spreads, jams ...

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Country Report

Sweet Spreads in Turkey

Dec 2018

Consumers are becoming more conscious about the food they eat, especially about their nutritional benefits. Mothers are also becoming more aware of the foods they give to their children. This is expected to have two ramifications for category growth....

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Sweet Spreads in Australia

Dec 2018

In 2018, honey was subject to a plethora of scandals as companies were accused of selling adulterated honey. Capilano was at the forefront of this debate as a result of its Mixed Blossom Honey under its Allowrie brand, showing test results of not ...

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Sweet Spreads in Portugal

Dec 2018

In 2018, honey continued to grow in both current value and volume terms, benefiting largely from the health and wellness trend. Being perceived as a naturally healthy product, it has been promoted as a natural substitute for sugar and other spreads. ...

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Country Report

Sweet Spreads in India

Nov 2018

Sustained demand in honey, by far the largest category, was the main driver of growth in sweet spreads current value sales in 2018. Honey is known to have significant health benefits and medicinal properties, and is considered to be a natural ...

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Country Report

Sweet Spreads in Norway

Nov 2018

Sweet spreads is considered to be an unhealthy category by the majority of Norwegian consumers, with a high sugar content frequently being highlighted as the main culprit. As a result, most leading players, such as Orkla and Lerum Konserves AS, ...

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Sweet Spreads in Greece

Nov 2018

The healthy living trend is also evident in spreads made manifest by the decline in sales of chocolate spreads and a subsequent increase in consumption of better-for-you products such as nut and seed based spreads and honey. While honey consumption ...

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Country Report

Sweet Spreads in the United Arab Emirates

Nov 2018

Nut- and seed-based spreads saw the fastest growth in 2018, being the smallest category in terms of retail value, and has the largest potential for growth. The increasing popularity of nut- and seed-based spreads is fuelled by small business owners ...

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Country Report

Sweet Spreads in Hungary

Nov 2018

Sweet spreads managed to record expanding sales in both value and volume terms in 2018. The category’s strong performance was backed by rising demand for healthy products on the one hand and indulgent products on the other. This resulted in an ...

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Country Report

Sweet Spreads in Peru

Nov 2018

Peruvians frequently consume jams and preserves during breakfast time or in the afternoon, with bread or crackers. This is a highly mature category since it is easy to find jams and preserves in any local home. The main reason is that there are ...

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Country Report

Sweet Spreads in Georgia

Nov 2018

A significant proportion of the Georgian population are not yet concerned about the potential threat to their health from excessive consumption of sugar and products with high sugar content. Indeed, this is one of the major positive factors ...

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Sweet Spreads in Uzbekistan

Nov 2018

Increasing domestic production is a key factor in the development of sweet spreads in Uzbekistan. Domestic spreads manufacturers invested in improving the quality of their products and diversifying their offer towards the end of the review period, ...

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Sweet Spreads in the Czech Republic

Nov 2018

More Czech consumers purchase premium jams and preserves with higher fruit and natural sugar content. This trend is supported by the good purchasing power of Czech households and the wellness trend. There have been no significant changes in the ...

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Country Report

Sweet Spreads in Kazakhstan

Nov 2018

In 2018 domestic manufacturers of honey were trying to develop the category by increasing their production capacity. Large local companies that produce honey as Sun-Bee Altai, Pchela and Paseka have a goal to provide good-quality honey to improve the...

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Country Report

Sweet Spreads in Germany

Nov 2018

Sweet spreads in Germany will continue to be challenged by a number of factors that represent threats rather than opportunities for the category. These factors mainly involve changing preferences in terms of breakfast, with more and more German ...

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