Spreads

Market research on the spreads industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category ​level information.
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Company Profile

Company Profile

Unilever Group in Packaged Food

Mar 2020

Unilever is the sixth largest packaged food company globally, but its current position might not be retained if it continues to trim its food offering. Within packaged food, the company retains its lead in ice cream, thanks to the growth of global ...

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Company Profile

Kraft Heinz Co in Packaged Food

Mar 2020

Kraft Heinz remains fifth globally in packaged food. The company is focusing on restructuring strategies and revamping existing brands in multiple categories to boost its sales. It has put efforts into diverse aspects leading to confusion around ...

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Company Profile

Mars Inc in Packaged Food

Feb 2020

Mars is a global leader in chocolate confectionery, gum and pet food. It operates a large portfolio of world-renowned brands, with a long history and a loyal consumer base. Despite its worldwide presence, over 90% of the company’s sales are generated...

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Country Report

Country Report

Sweet Spreads in Germany

Feb 2020

Sweet spreads is enduring a challenging environment in Germany but overall, positive development is expected over the forecast period. Among the limitations, the main ones are the declining frequency of people having breakfast at home, and the ...

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Sweet Spreads in Hong Kong, China

Feb 2020

Hong Kong has seen an increase in the number of honey brands available in recent years. To most consumer though, they are largely identical with minor differences between them. It is at this point that honey can be said to have reached saturation ...

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Sweet Spreads in Sweden

Feb 2020

Nut and seed based spreads saw a significant increase in current value terms in 2018 and it continued to see strong, albeit slower, growth in 2019. This growth was primarily driven by peanut butter which is being increasingly used in cooking as Asian...

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Sweet Spreads in the United Arab Emirates

Feb 2020

Honey continued to perform well in current value terms in 2019, with the rise in sales driven by the quest for a substitute for sugar which was a main component of meals and drinks in this region for a very long time. Additionally, honey was actively...

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Country Report

Sweet Spreads in New Zealand

Jan 2020

In New Zealand, nut and seed based spreads’ value and volume sales are on the rise, owing to the rising consumer awareness of the health benefits, as well as innovative new product launches that incorporate more healthy ingredients into the spreads. ...

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Company Profile

Mondelez International Inc in Packaged Food

Jan 2020

With competitive challenges and growing government regulations within the snacking category, Mondelez’s global focus is on tapping into the growing calorie-conscious consumer with “well-being snacks”, expansion of cocoa sustainability efforts and ...

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Sweet Spreads in India

Dec 2019

Honey in India witnessed healthy double-digit growth in 2019, riding on the back of the health benefits and the consumer preference for natural and healthy alternatives for artificial sweeteners, and growing popularity of multiple honey flavours. ...

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Company Profile

Nestlé SA in Packaged Food

Dec 2019

Nestlé is the largest packaged food company globally, but that position may not be retained if it continues to rely on sales in mature markets and product categories. Its recent growth strategy has been centred on repositioning itself to become the ...

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Country Report

Country Report

Sweet Spreads in China

Dec 2019

Across honey, jam and nut based spreads, the sweet spreads category is seeing a growing demand for smaller packaging. Whether served as a spread, flavouring or paste, sweet spreads products usually only need a small portion for a single consumption ...

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Country Report

Country Report

Sweet Spreads in Serbia

Dec 2019

Growing from a very low base, nut and seed based spreads again achieved the best value sales performance within overall Serbian sweet spreads in 2019. In addition to its low base, the health and wellness trend influenced the category’s strong growth....

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Sweet Spreads in Australia

Dec 2019

As Australian consumers seek more convenient and better-for-you snacking options, healthier spreads such as peanut butters have been increasingly consumed as substitutes for high-protein snacks and even a pre-workout protein boost. This presents an ...

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Country Report

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Sweet Spreads in Brazil

Dec 2019

Honey is the most traditional product within sweet spreads in Brazil. It continues to claim the biggest value sales among all types of sweet spreads, despite retail volume sales seeing an ongoing slight decline. The country boasts many honey ...

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Sweet Spreads in Slovakia

Dec 2019

Honey is the largest single category within sweet spreads, and saw continued growth in both value and volume terms in 2019. Honey remains highly popular in Slovakia, typically being used as an alternative sweetener to sugar. Rising consumer health ...

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Sweet Spreads in Hungary

Dec 2019

Despite Hungary being a major producer of honey, consumption is still behind the European average, which is one of the reasons why the government is promoting honey in schools and through media campaigns. The efforts seem to be paying off and further...

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Sweet Spreads in Morocco

Nov 2019

Sweet spreads recorded moderate growth in retail volume terms and stronger growth in retail current value terms in 2019. All categories saw positive performances by both measures. The unit prices of such products are moderate to low, and they are ...

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Country Report

Sweet Spreads in Argentina

Nov 2019

Sweet spreads, like many packaged foods, recorded a decline in retail volume sales in 2019. As consumers are reducing their spending on non-essential items, sweet spreads has suffered – particularly as it competes with healthy alternatives such as ...

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Country Report

Sweet Spreads in Japan

Nov 2019

While the boom in premium honey, such as manuka honey and raw honey, calmed down towards the end of the review period, the increased popularity of premium honey established a strong consumer base for further development. Moreover, honey continued to ...

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