Spreads was favoured by the dairy crisis, given the sharp rise in prices and shortages of butter. While butter recorded a price increase of 46% in 2016, substitutes such as jams and preserves increased by 29%. Against this background, and considering the fall in purchasing power and rising unemployment, many consumers replaced butter for jams and preserves during 2016 and 2017.
Arcor SAIC led spreads with a value share of 41% in 2017. The high participation can be explained by its performance in jams and preserves, a category in which it reached a value share of 42%. This high share is due to its wide portfolio of brands, highlighting La Campagnola in the high price segments, Arcor in the medium price segment and Noel in the economic segment. In addition, the company owns the brand BC, which is synonymous with “light” products in the country.
With the elimination of barriers to imports and recovery of the economy it is expected that imported brands such as Bonne Maman, Chantaine, and St. Dalfour from France, Mackays from Scotland, and Zentis from Germany will again be available in supermarkets over the forecast period. These brands had virtually disappeared from the market in the face of difficulties in importing products.
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This report originates from Passport, our Spreads research and analysis database.
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