Country Report

Spreads in

Spreads in Argentina

29 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

Spreads was favoured by the dairy crisis, given the sharp rise in prices and shortages of butter. While butter recorded a price increase of 46% in 2016, substitutes such as jams and preserves increased by 29%. Against this background, and considering the fall in purchasing power and rising unemployment, many consumers replaced butter for jams and preserves during 2016 and 2017.

COMPETITIVE LANDSCAPE

Arcor SAIC led spreads with a value share of 41% in 2017. The high participation can be explained by its performance in jams and preserves, a category in which it reached a value share of 42%. This high share is due to its wide portfolio of brands, highlighting La Campagnola in the high price segments, Arcor in the medium price segment and Noel in the economic segment. In addition, the company owns the brand BC, which is synonymous with “light” products in the country.

PROSPECTS

With the elimination of barriers to imports and recovery of the economy it is expected that imported brands such as Bonne Maman, Chantaine, and St. Dalfour from France, Mackays from Scotland, and Zentis from Germany will again be available in supermarkets over the forecast period. These brands had virtually disappeared from the market in the face of difficulties in importing products.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Argentina?
What are the major brands in Argentina?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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