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Learn moreNov 2017
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The trend towards eating a healthy diet and fresh, local ingredients had a strong positive impact on spreads. Despite its maturity, the category managed to record a high current value growth rate in 2017.
Ferrero Ardennes remained the leading player in spreads in 2017. The company’s success is due to the original and traditional recipe for the Nutella brand, which remains a secret guarded by the Ferrero family. In addition, regular advertising campaigns for the Nutella brand contributed to the company’s success. Ferrero’s share saw a marginal decline in 2017.
The health trend and premiumisation are likely to continue boosting demand for spreads over the forecast period 2017-2022, as value sales are set to increase by a CAGR of 3% at constant 2017 prices. As the category reaches saturation, however, manufacturers will have to focus on launching innovative products in order to meet consumers’ demand for both health and indulgence.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Belgium market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.