Country Report

Spreads in

Spreads in Belgium

36 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

The trend towards eating a healthy diet and fresh, local ingredients had a strong positive impact on spreads. Despite its maturity, the category managed to record a high current value growth rate in 2017.

COMPETITIVE LANDSCAPE

Ferrero Ardennes remained the leading player in spreads in 2017. The company’s success is due to the original and traditional recipe for the Nutella brand, which remains a secret guarded by the Ferrero family. In addition, regular advertising campaigns for the Nutella brand contributed to the company’s success. Ferrero’s share saw a marginal decline in 2017.

PROSPECTS

The health trend and premiumisation are likely to continue boosting demand for spreads over the forecast period 2017-2022, as value sales are set to increase by a CAGR of 3% at constant 2017 prices. As the category reaches saturation, however, manufacturers will have to focus on launching innovative products in order to meet consumers’ demand for both health and indulgence.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Belgium?
What are the major brands in Belgium?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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