Country Report

Spreads in

Spreads in Costa Rica

24 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

In 2017, in spite of its maturity, spreads continued to be driven by the offer of higher quality products and the rising penetration of imported and artisanal local brands, which appealed to both mid- and higher-income consumers. Claims such as reduced sugar and a higher fruit content continued to gain relevance as a broader range of mid-income buyers started to become more aware about the health benefits of reducing their daily sugar intake. In addition, the category witnessed the rising offer of honey, chocolate and nut spreads, which continued to gain ground among mid-income consumers looking for indulgence and/or functional ingredients, as well as more affordable prices, as is the case with Wal-Mart’s Great Value private label chocolate and nut spreads.

COMPETITIVE LANDSCAPE

The local company Productos Ujarrás maintained its leading position in spreads in 2017 with a 44% retail value share, benefiting from the popularity of its jams and preserves, particularly among lower- and mid-end consumers. The company also continued to profit from widespread availability and affordable unit prices. The rest of the category remained relatively fragmented, with mass players such as El Angel and the retailer Wal-Mart each accounting for an 18% value share, also benefiting from widespread availability, brand recognition and competitive unit prices which appeal to lower- and mid-end consumers. The remaining share was split between a high number of players, which often focus on niche groups of local consumers through offering value-added products. No major changes in share among the main players were seen over 2016/2017.

PROSPECTS

Over the forecast period spread manufacturers will likely focus on targeting a wider base of mid- and higher-end consumers by offering added-value and higher quality products, for example with more fruit and less sugar. As a growing number of mid- and upper-income consumers become more aware about the health benefits of reducing their sugar intake, it is likely that manufacturers will also offer a wider range of sugar-free and reduced-sugar variants, while demand for natural seed and nut-based spreads should also gain traction among similar health-conscious consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Costa Rica?
What are the major brands in Costa Rica?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Costa Rica

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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