Executive Summary

Nov 2017
TRENDS

In 2017, the well-established and trusted brand manufacturer Helados Bon launched a new pack type for its fruit-based spreads, namely 430g glass jars featuring a new label which emphasises the regional nature of the fruits used in the products, for example pineapple from Cotuí, strawberries from Constanza and guayaba from Bayaguana. The company’s Bon is already seen as a Dominican brand but these elements are expected to better resonate with local consumers seeking to purchase products of domestic origin.

COMPETITIVE LANDSCAPE

Helados Bon continued to lead spreads in 2017 with a 40% share of value sales. This position can be attributed to its good reputation and strong recognition of its brands. The company’s main rival was second-ranked Serrana Agroindustrial, which held a 30% value share.

PROSPECTS

Spreads is expected to continue to record positive growth over the forecast period. Sales will remain steady as manufacturers respond to consumer demand for new and perhaps more exotic flavours, along with the development of healthier spreads.

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Spreads in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Spreads in Dominican Republic - Company Profiles