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Country Report

Spreads in

Spreads in Germany

33 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Spreads had to deal with stagnating current value growth and a decline in retail volume terms in Germany in 2017, which was mainly the result of changing breakfast habits. More and more consumers are no longer having breakfast at home any more and instead are stopping at consumer foodservice outlets on their way to work or at canteens/cafeterias at their work place. When they are having breakfast at home many consumers are replacing spreads like honey, chocolate spreads as well as jams and preserves with other products, especially ready-to-eat products like snack bars, muesli bars or pastries, or they are only having coffee and/or other beverages. Furthermore, the high sugar content of most spreads was a thorn in the side of the category due to the strong health and wellness trend in Germany.

COMPETITIVE LANDSCAPE

The two top players in spreads in Germany remained Ferrero Deutschland GmbH (leader in chocolate spreads) and Schwartauer Werke GmbH & Co KGaA (leader in jams and preserves) with value shares of 20% and 14% respectively.

PROSPECTS

Over the forecast period, spreads is expected to see a small value decline at constant 2017 prices to stand at EUR1.4 billion in 2022. A similar small decline is expected in retail volume terms. The category will have to continue dealing with unchanged basic conditions, which means high levels of maturity and saturation, along with competition from other, more convenient snacking products, as well as a lack of growth opportunities in general.

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Spreads Market Sample Report Spreads Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Germany?
What are the major brands in Germany?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Germany - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Spreads by Category: Volume 2012-2017
Table 2 Sales of Spreads by Category: Value 2012-2017
Table 3 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 4 Sales of Spreads by Category: % Value Growth 2012-2017
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 6 NBO Company Shares of Spreads: % Value 2013-2017
Table 7 LBN Brand Shares of Spreads: % Value 2014-2017
Table 8 Distribution of Spreads by Format: % Value 2012-2017
Table 9 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 10 Forecast Sales of Spreads by Category: Value 2017-2022
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Spreads in Germany - Company Profiles

Ferrero Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Ferrero Deutschland GmbH: Key Facts
Summary 2 Ferrero Deutschland GmbH: Operational Indicators
Summary 3 Ferrero Deutschland GmbH: Competitive Position 2017

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Further growth of packaged food in Germany towards the end of the review period

Good economic development and high consumer confidence boost sales

Very competitive situation within packaged food in Germany

Modern grocery retailers dominating; strong growth in convenience stores

Further growth at constant 2017 prices is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing pace of changing attitudes and behaviour regarding cooking

Outlook

Germans increasingly prepared to pay higher prices for quality products

Outlook

Strong trend towards regional products as the new focus is on sustainability

Outlook

Internet retailing at the brink of a breakthrough in packaged food in Germany

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Spreads in Germany

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Spreads in Germany - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in Germany - Company Profiles

Ferrero Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Further growth of packaged food in Germany towards the end of the review period

Good economic development and high consumer confidence boost sales

Very competitive situation within packaged food in Germany

Modern grocery retailers dominating; strong growth in convenience stores

Further growth at constant 2017 prices is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing pace of changing attitudes and behaviour regarding cooking

Germans increasingly prepared to pay higher prices for quality products

Strong trend towards regional products as the new focus is on sustainability

Internet retailing at the brink of a breakthrough in packaged food in Germany

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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