Country Report

Spreads in

Spreads in Germany

33 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

Spreads had to deal with stagnating current value growth and a decline in retail volume terms in Germany in 2017, which was mainly the result of changing breakfast habits. More and more consumers are no longer having breakfast at home any more and instead are stopping at consumer foodservice outlets on their way to work or at canteens/cafeterias at their work place. When they are having breakfast at home many consumers are replacing spreads like honey, chocolate spreads as well as jams and preserves with other products, especially ready-to-eat products like snack bars, muesli bars or pastries, or they are only having coffee and/or other beverages. Furthermore, the high sugar content of most spreads was a thorn in the side of the category due to the strong health and wellness trend in Germany.

COMPETITIVE LANDSCAPE

The two top players in spreads in Germany remained Ferrero Deutschland GmbH (leader in chocolate spreads) and Schwartauer Werke GmbH & Co KGaA (leader in jams and preserves) with value shares of 20% and 14% respectively.

PROSPECTS

Over the forecast period, spreads is expected to see a small value decline at constant 2017 prices to stand at EUR1.4 billion in 2022. A similar small decline is expected in retail volume terms. The category will have to continue dealing with unchanged basic conditions, which means high levels of maturity and saturation, along with competition from other, more convenient snacking products, as well as a lack of growth opportunities in general.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Germany?
What are the major brands in Germany?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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