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Country Report

Spreads in

Spreads in Malaysia

30 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Consumers becoming price sensitive and only purchasing spreads during price promotions caused spreads to receive a low response in 2017. Consumers prefer imported brands of spreads, especially honey, jams and preserves and nut and seed based spreads, due to quality concerns as locally produced brands may add low-quality ingredients like flavoured jam. In addition, consumers may only purchase one or two bottles each month and tend to spend less on spreads as they are non-essential products.

COMPETITIVE LANDSCAPE

Unilever (M) Holdings Sdn Bhd is the leader in spreads in 2017, accounting for 17% of value sales. The company organises price promotions and free gifts, such as 15% price discount for all Lady’s Choice in nut and seed based spreads. Besides, its strong distribution network and quality products helped the company to maintain its leadership in spreads.

PROSPECTS

Consumers will continue to be price conscious and will prefer to purchase during price promotions. Companies are expected to import more exclusive flavours like pineapple and apricot to enlarge their product portfolios over the forecast period to cater for a niche market.

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Spreads Market Sample Report Spreads Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Malaysia?
What are the major brands in Malaysia?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Malaysia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Spreads by Category: Volume 2012-2017
Table 2 Sales of Spreads by Category: Value 2012-2017
Table 3 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 4 Sales of Spreads by Category: % Value Growth 2012-2017
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 6 NBO Company Shares of Spreads: % Value 2013-2017
Table 7 LBN Brand Shares of Spreads: % Value 2014-2017
Table 8 Distribution of Spreads by Format: % Value 2012-2017
Table 9 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 10 Forecast Sales of Spreads by Category: Value 2017-2022
Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Spreads in Malaysia - Company Profiles

GCH Retail (M) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 GCH Retail (M) Sdn Bhd: Key Facts
Summary 2 GCH Retail (M) Sdn Bhd: Operational Indicators
Summary 3 GCH Retail (M) Sdn Bhd: Private Label Portfolio
Summary 4 GCH Retail (M) Sdn Bhd: Competitive Position 2016

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Unstable living costs discourage demand for packaged food

Price hikes for packaged food drive shift in consumers’ preferences

Players run marketing events and launch new products to gain share

Grocery retailers switch strategies to retain foothold

Packaged food is predicted to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising inflation and living costs discourage consumption of packaged food

Outlook

Packaging innovation stimulates demand for packaged food

Outlook

Players leverage on marketing campaigns and new products to sustain foothold

Outlook

Packaged food players’ cross-category product diversification and collaboration

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Spreads in Malaysia

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Spreads in Malaysia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in Malaysia - Company Profiles

GCH Retail (M) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Unstable living costs discourage demand for packaged food

Price hikes for packaged food drive shift in consumers’ preferences

Players run marketing events and launch new products to gain share

Grocery retailers switch strategies to retain foothold

Packaged food is predicted to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising inflation and living costs discourage consumption of packaged food

Packaging innovation stimulates demand for packaged food

Players leverage on marketing campaigns and new products to sustain foothold

Packaged food players’ cross-category product diversification and collaboration

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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