Country Report

Spreads in

Spreads in Malaysia

Nov 2017

US$990

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Executive Summary

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TRENDS

Consumers becoming price sensitive and only purchasing spreads during price promotions caused spreads to receive a low response in 2017. Consumers prefer imported brands of spreads, especially honey, jams and preserves and nut and seed based spreads, due to quality concerns as locally produced brands may add low-quality ingredients like flavoured jam. In addition, consumers may only purchase one or two bottles each month and tend to spend less on spreads as they are non-essential products.

COMPETITIVE LANDSCAPE

Unilever (M) Holdings Sdn Bhd is the leader in spreads in 2017, accounting for 17% of value sales. The company organises price promotions and free gifts, such as 15% price discount for all Lady’s Choice in nut and seed based spreads. Besides, its strong distribution network and quality products helped the company to maintain its leadership in spreads.

PROSPECTS

Consumers will continue to be price conscious and will prefer to purchase during price promotions. Companies are expected to import more exclusive flavours like pineapple and apricot to enlarge their product portfolios over the forecast period to cater for a niche market.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Malaysia?
What are the major brands in Malaysia?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Malaysia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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