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Country Report

Spreads in

Spreads in Nigeria

26 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

As the spreads available in Nigeria are largely foreign and wholly imported (excluding honey), the performance in 2016 and 2017 was fairly poor, due to economic recession and the depreciation of the local currency, which impacted imports and led to high unit prices. In addition, the growth of the middle-classes and Nigerians being exposed to the West helped to drive growth over the review period. The category saw some recovery in 2017, but this was mild for most categories except honey, since prices remained high and disposable incomes low. Products such as jams and preserves are largely consumed by those on high incomes, and so see lower demand in periods of slow economic growth.

COMPETITIVE LANDSCAPE

Geurts Conservenfabriek led spreads in 2016, recording a retail value share of 27% (falling to 26% in 2017), and was followed by Natco Natural Foods (15% in 2017, also with a declining trend). These companies benefit from the fact that their products are competitively-priced and widely available within retail outlets throughout Nigeria.

PROSPECTS

Spreads is expected to record a value CAGR of 7% at constant 2017 prices over the forecast period, which is a significant improvement compared with the performance seen over the review period. This is due to the expected recovery of the economy. With growing incomes amongst the middle-classes, who want to try new products, particularly Western food products, demand will grow. The wider availability of products which have traditional unpackaged consumption, such as honey, in packaged format, will also stimulate growth.

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Samples

Spreads Market Sample Report Spreads Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Nigeria?
What are the major brands in Nigeria?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in Nigeria - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Spreads by Category: Volume 2012-2017
Table 2 Sales of Spreads by Category: Value 2012-2017
Table 3 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 4 Sales of Spreads by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Spreads: % Value 2013-2017
Table 6 LBN Brand Shares of Spreads: % Value 2014-2017
Table 7 Distribution of Spreads by Format: % Value 2012-2017
Table 8 Forecast Sales of Spreads by Category: Value 2017-2022
Table 9 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Spreads in Nigeria - Company Profiles

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food benefits from ongoing shift away from unpackaged products

Growth limited by economic stagnation and high inflation

Local players compete well against multinationals

Modern retailing growing but traditional retail still dominates

Positive growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic stagnation and exchange rate depreciation have negative impact on packaged food growth in 2017

Outlook

Urbanisation boosting demand for packaged food

Outlook

Growth of modern retailing helps to spur demand for some categories of packaged food

Outlook

Manufacturers look to smaller pack sizes to survive poor economic conditions

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 11 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 12 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 13 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 14 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 15 Sales of Packaged Food by Category: Volume 2012-2017
Table 16 Sales of Packaged Food by Category: Value 2012-2017
Table 17 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 18 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 20 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 22 Distribution of Packaged Food by Format: % Value 2012-2017
Table 23 Distribution of Packaged Food by Format and Category: % Value 2017
Table 24 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 25 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 26 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Spreads in Nigeria

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Spreads in Nigeria - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in Nigeria - Company Profiles

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Packaged food benefits from ongoing shift away from unpackaged products

Growth limited by economic stagnation and high inflation

Local players compete well against multinationals

Modern retailing growing but traditional retail still dominates

Positive growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic stagnation and exchange rate depreciation have negative impact on packaged food growth in 2017

Urbanisation boosting demand for packaged food

Growth of modern retailing helps to spur demand for some categories of packaged food

Manufacturers look to smaller pack sizes to survive poor economic conditions

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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