Spreads in Nigeria

TRENDS

As the spreads available in Nigeria are largely foreign and wholly imported (excluding honey), the performance in 2016 and 2017 was fairly poor, due to economic recession and the depreciation of the local currency, which impacted imports and led to high unit prices. In addition, the growth of the middle-classes and Nigerians being exposed to the West helped to drive growth over the review period. The category saw some recovery in 2017, but this was mild for most categories except honey, since prices remained high and disposable incomes low. Products such as jams and preserves are largely consumed by those on high incomes, and so see lower demand in periods of slow economic growth.

COMPETITIVE LANDSCAPE

Geurts Conservenfabriek led spreads in 2016, recording a retail value share of 27% (falling to 26% in 2017), and was followed by Natco Natural Foods (15% in 2017, also with a declining trend). These companies benefit from the fact that their products are competitively-priced and widely available within retail outlets throughout Nigeria.

PROSPECTS

Spreads is expected to record a value CAGR of 7% at constant 2017 prices over the forecast period, which is a significant improvement compared with the performance seen over the review period. This is due to the expected recovery of the economy. With growing incomes amongst the middle-classes, who want to try new products, particularly Western food products, demand will grow. The wider availability of products which have traditional unpackaged consumption, such as honey, in packaged format, will also stimulate growth.

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