Peruvians frequently consume jams and preservers for breakfast or in the afternoon with bread or crackers. These products are very well positioned due to their low price compared with other options that can be eaten with bread, such as other spreads or even cheese or ham. For these reasons, jams and preserves represents 88% of total spreads’ volume and 72% of total value.
Molitalia SA led spreads in 2017 with a 29% value share. This company owns the brand Fanny, which is available in a wide variety of formats and in all distribution channels. There is also a light version with reduced sugar.
Early in 2018, a new labelling law will be applied and manufacturers will have to clearly indicate when a product contains a high amount of sugar or fat. It is expected to negatively affect the category unless manufacturers react by offering new varieties or promoting the already existing reduced sugar products.
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