Executive Summary

Nov 2017
TRENDS

Peruvians frequently consume jams and preservers for breakfast or in the afternoon with bread or crackers. These products are very well positioned due to their low price compared with other options that can be eaten with bread, such as other spreads or even cheese or ham. For these reasons, jams and preserves represents 88% of total spreads’ volume and 72% of total value.

COMPETITIVE LANDSCAPE

Molitalia SA led spreads in 2017 with a 29% value share. This company owns the brand Fanny, which is available in a wide variety of formats and in all distribution channels. There is also a light version with reduced sugar.

PROSPECTS

Early in 2018, a new labelling law will be applied and manufacturers will have to clearly indicate when a product contains a high amount of sugar or fat. It is expected to negatively affect the category unless manufacturers react by offering new varieties or promoting the already existing reduced sugar products.

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Spreads in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Peru?
  • What are the major brands in Peru?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Spreads in Peru - Company Profiles