Country Report

Spreads in

Spreads in South Africa

Nov 2017

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Executive Summary

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TRENDS

Flavour innovation, particularly in the jam and preservatives, continued to characterise the category in 2017. Tiger Brands (All Gold brand) and Rhodes Food Group launched jam variants, with these new flavours contributing to the category’s strong performance in 2017.

COMPETITIVE LANDSCAPE

Tiger Consumer Brands led with a 29% retail value share in 2017. This can be attributed to the strength of its Black Cat peanut butter spread and its All Gold brand, both of which led their respective categories. RCL Foods followed in second spot with a 15% share while Pioneer Foods ranked third with a 13% retail value share thanks to tis Bovril and Marmite brands, which dominated yeast-based spreads.

PROSPECTS

The performance of spreads hinges both on the performance of bread as well as innovation and competitive pricing within spreads. Manufacturers need to ensure that they stimulate consumer interest in spreads or many consumers will drop out. It is difficult for players to launch completely new brands, with such launches requiring considerable expense and possibly seeing only a limited consumer uptake. However, there is room for brand extensions within spreads.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in South Africa?
What are the major brands in South Africa?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in South Africa

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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