Country Report

Spreads in

Spreads in Taiwan

26 pages, Dec 2017

US$990

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Executive Summary

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TRENDS

Value growth in spreads slowed a little from the previous year in 2017, but sales continued to grow, by 1%. This moderate growth in value sales, along with stagnation in volume sales, reflects both the rising cost of production and consumers switching to better quality and healthier products, especially better established brands.

COMPETITIVE LANDSCAPE

The competitive landscape is very fragmental in spreads. Tu Ku Cooperative Farm, which has a long-established reputation in honey, continues to hold a leading share in spreads in Taiwan, with 5% of total value sales in 2017. The companies with the next two largest shares were Lover Honey Co Ltd and Mao Shen Bee Co Ltd with share of 5% and 4%, respectively. Although their marketing resources are limited, the three leading players are recognised by consumers, and their products have established wide availability.

PROSPECTS

Rising health awareness is expected to continue over the forecast period. With busy lifestyles, spreads enable consumers to make an easy and quick breakfast with bread, perceived and promoted as being a better option than the high fat products available in corner breakfast chains.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Taiwan?
What are the major brands in Taiwan?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Country Report

Spreads in Taiwan

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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