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Learn moreDec 2017
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Value growth in spreads slowed a little from the previous year in 2017, but sales continued to grow, by 1%. This moderate growth in value sales, along with stagnation in volume sales, reflects both the rising cost of production and consumers switching to better quality and healthier products, especially better established brands.
The competitive landscape is very fragmental in spreads. Tu Ku Cooperative Farm, which has a long-established reputation in honey, continues to hold a leading share in spreads in Taiwan, with 5% of total value sales in 2017. The companies with the next two largest shares were Lover Honey Co Ltd and Mao Shen Bee Co Ltd with share of 5% and 4%, respectively. Although their marketing resources are limited, the three leading players are recognised by consumers, and their products have established wide availability.
Rising health awareness is expected to continue over the forecast period. With busy lifestyles, spreads enable consumers to make an easy and quick breakfast with bread, perceived and promoted as being a better option than the high fat products available in corner breakfast chains.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.