Country Report

Spreads in

Spreads in the Netherlands

34 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

Sales of spreads continued to register low growth in the Netherlands in 2017. Despite maturity, changes in consumers’ lifestyles and habits continued to influence the demand for spreads, as was seen during the review period. The Dutch are leading busier lives, and people are devoting less time to having breakfast at home. More manufacturers and retailers are still trying to promote variety and meet the rising demand for healthier options, whilst emphasising enjoyment as a factor to create demand.

COMPETITIVE LANDSCAPE

Manufacturers appealed to the crossover concept by introducing extensions of brands that are successful in other packaged food categories. Mondelez launched a chocolate spread with Cote d’Or, one of the favourite brands in chocolate tablets amongst Dutch consumers. The product performed well, gaining 80% distribution within the first three months and maintaining its position six months after its introduction. This introduction also marked the trend towards premiumisation in spreads, with more people willing to pay a higher price for a quality product which has a rich taste.

PROSPECTS

The spreads category is considered highly mature in the Netherlands. Manufacturers are aware that investment in new product development and the promotion of alternatives is necessary in order to generate consumer interest and a shift towards value-added products. Sales are expected to grow, but at low levels during the forecast period, with manufacturers expected to focus on stimulating growth for high-quality and health and wellness products with varied formats adapted to changes in consumer breakfast and snacking habits.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Netherlands?
What are the major brands in Netherlands?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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