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Country Report

Spreads in

Spreads in the Netherlands

34 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Sales of spreads continued to register low growth in the Netherlands in 2017. Despite maturity, changes in consumers’ lifestyles and habits continued to influence the demand for spreads, as was seen during the review period. The Dutch are leading busier lives, and people are devoting less time to having breakfast at home. More manufacturers and retailers are still trying to promote variety and meet the rising demand for healthier options, whilst emphasising enjoyment as a factor to create demand.

COMPETITIVE LANDSCAPE

Manufacturers appealed to the crossover concept by introducing extensions of brands that are successful in other packaged food categories. Mondelez launched a chocolate spread with Cote d’Or, one of the favourite brands in chocolate tablets amongst Dutch consumers. The product performed well, gaining 80% distribution within the first three months and maintaining its position six months after its introduction. This introduction also marked the trend towards premiumisation in spreads, with more people willing to pay a higher price for a quality product which has a rich taste.

PROSPECTS

The spreads category is considered highly mature in the Netherlands. Manufacturers are aware that investment in new product development and the promotion of alternatives is necessary in order to generate consumer interest and a shift towards value-added products. Sales are expected to grow, but at low levels during the forecast period, with manufacturers expected to focus on stimulating growth for high-quality and health and wellness products with varied formats adapted to changes in consumer breakfast and snacking habits.

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Samples

Spreads Market Sample Report Spreads Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Netherlands?
What are the major brands in Netherlands?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Spreads in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Spreads by Category: Volume 2012-2017
Table 2 Sales of Spreads by Category: Value 2012-2017
Table 3 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 4 Sales of Spreads by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Spreads: % Value 2013-2017
Table 6 LBN Brand Shares of Spreads: % Value 2014-2017
Table 7 Distribution of Spreads by Format: % Value 2012-2017
Table 8 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 9 Forecast Sales of Spreads by Category: Value 2017-2022
Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Spreads in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Albert Heijn BV: Key Facts
Summary 2 Albert Heijn BV: Private Label Portfolio
Summary 3 Albert Heijn BV: Competitive Position 2017
Summary 4 Unilever Nederland BV: Key Facts
Summary 5 Unilever Nederland BV: Operational Indicators
Summary 6 Unilever Nederland BV: Competitive Position 2017

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Outlook

Major concern for the origin of products triggers demand for organic products

Outlook

Changes in distribution bring opportunities to stock more products

Outlook

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Spreads in the Netherlands

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Spreads in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Spreads in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Major concern for the origin of products triggers demand for organic products

Changes in distribution bring opportunities to stock more products

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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