Country Report

Spreads in

Spreads in Tunisia

25 pages, Nov 2017

US$990

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Executive Summary

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TRENDS

Retail value sales in spreads continued a gradual ascent over the review period and the category registered growth of 10% in current terms in 2017. This was largely due to the heavy consumption of jams and preserves and chocolate spreads with bread. Indeed, indulgence and children-targeted products such as chocolate spreads are very popular.

COMPETITIVE LANDSCAPE

Société Tunisienne de Chocolaterie et de Confiserie continues to lead within spreads with a value share of 30% in 2017. The long-standing presence of the company in the country (since 1972) is the main reason for the widespread popularity of its Saïd brand. Furthermore, Saïd has become a household name in Tunisia, and continues to benefit from strong distribution through traditional and modern retail channels as well as intense marketing support. Moreover, the local brand also enjoys widespread brand loyalty among Tunisian consumers and it is highly trusted throughout the country.

PROSPECTS

Growth over the forecast period is expected to remain healthy, with a retail value CAGR of 11% at constant 2017 prices and a retail volume CAGR of 5% being predicted. Growth in the number of middle-income consumers will remain one of the biggest drivers of demand for spreads. At the same time, the category will continue to benefit from rising consumer-awareness, especially in the chocolate spreads category thanks to the strong position of local players such as Société Tunisienne de Chocolaterie.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Tunisia?
What are the major brands in Tunisia?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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