Executive Summary

Nov 2017
TRENDS

Rising awareness of the health benefits of honey supported an improvement in current value sales growth for this category in Turkey in 2017. In recent years, media reports and recommendations from dietary experts and physicians have strengthened the image of honey as an antioxidant-rich healthy alternative to refined sugar. At the same time, as consumers have become better educated about counterfeit products and honey production techniques, many have become more inclined to choose more reputable or trusted brands, especially organic brands. These trends continued to boost growth in honey current value sales in 2017.

COMPETITIVE LANDSCAPE

Ferrero Türkiye Cikolata ve Tarim Ürünleri San ve Dis Tic AS remained the leading company in spreads in 2017 despite a slight decrease in its overall value share. Towards the end of the review period, the company received criticism over its use of palm oil, but successfully managed this crisis by responding to its critics genuinely and with transparency. The decline in its spreads value share over 2016-2017 was also the result of increasing price competition, including from private label products. Moreover, starting from late 2016, Yildiz Holding AS, Ferrero’s main competitor in chocolate spreads, celebrated the 40th anniversary of its Cokokrem brand with a series of promotional campaigns that included discount offers.

PROSPECTS

While spreads looks set to continue performing strongly over the forecast period, growth in value sales at constant 2017 prices is expected to be slower than during the review period. Demand in chocolate spreads and jams and preserves is likely to be tempered by rising awareness among consumers of how a high sugar intake can increase the risk of health problems such as obesity and diabetes. Such health concerns will remain especially high among parents with young children. However, rising health awareness should also lead more consumers to favour honey and nut and seed based spreads, which are perceived as healthier alternatives to other types of spreads products.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Spreads in Turkey

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Turkey?
  • What are the major brands in Turkey?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Spreads in Turkey - Company Profiles