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Learn moreFeb 2018
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The Brazilian economy showed signs of improvement in 2017, with GDP rising and inflation and interest rates declining. These factors, however, were not enough to drive growth in the superfluous spreads category.
In contrast, rigid plastic volume sales continued to increase in 2017, albeit at a slightly lower rate than the previous year. This trend is likely to continue to intensify over the forecast period as consumption of chocolate spreads increases and given the fact that products in this category usually come in rigid plastic containers.
Smaller pack sizes are expected to continue to post higher growth rates than larger packs over the forecast period due to current lifestyle trends, including health and beauty concerns regarding products with high sugar content, such as jams and chocolate spreads. Such offerings will be perceived more as sweets, especially with the growing penetration of Ferrero’s Nutella.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.