Honey underwent a commoditisation process in the review period, making it difficult for consumers to differentiate between the qualities of the different brands. Consumers are not aware of the differences between different types of honey and even mistake honey-flavoured syrup (provided by chicken fast food outlets) with honey.
As more jams and preserves and honey shift to flexible plastic, glass is being used to differentiate the premium tiers. The owners of traditional brands such as San Jorge and La Constancia abandoned glass for plastic pouches with screw closures to ease product dispensing.
Thanks to nut and seed based spreads, which contains arequipe or dulce de leche as it is known in other countries in the region, thin wall plastic containers is a leading pack type. Arequipe is a very traditional dairy-based dessert in Colombia, which is eaten alone or as a spread in an obleas.
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Understand the latest market trends and future growth opportunities for the Spreads Packaging industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Spreads Packaging research and analysis database.
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