In 2017, spreads remained relatively dynamic thanks to the gaining of new consumers, the extension of consumption occasions thanks to new formats, good-quality ingredients and the enhancement of “made in France” products. Spreads benefited from the relative decline of other breakfast categories such as children’s breakfast cereals, which are perceived as unhealthy.
The French tend to choose healthier and more natural products as they are conscious of their benefits over the long term, notably in terms of sugar. They care about product composition and increasingly trade up to more premium products.
The general trend toward reduced pack sizes in packaged food has also been significant in spreads, and has been driven by consumers’ desire to eat less but to also have higher-quality products. In 2017, the downsizing of packaging formats was led by the most dynamic players, and was reflected in the multiplication of smaller formats and in the impressive volume sales growth of dynamic categories honey and nut and seed based spreads.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Spreads Packaging industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spreads Packaging industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Spreads Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page