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Country Report

Spreads Packaging in

Spreads Packaging in Germany

Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category development limited by declining demand for spreads in Germany

The future development of and demand for spreads packaging in Germany is limited by the stagnating to declining development of spreads themselves. Overall, consumption figures are expected to see a further decline over the forecast period and the development of packaging materials will be closely related to this, which means stagnating demand at best for packaging.

Demand for flexible packaging growing within spreads in Germany, while there are trends towards both smaller and larger pack sizes

There is, however, one category of spreads packaging for which growth is predicted over the forecast period, which is flexible packaging, mainly because of the inherent flexibility such packaging products offer to manufacturers of spreads and also retailers and consumers. Therefore, this flexibility could take many different forms with many different advantages for all parties involved, for example, regarding the ability to be easily divided into individual portions through the packaging, a lighter weight, lower danger of breakability, longer best-before dates and easier-to-open closure solutions.

Premium products often found in glass to give premium impression, while pouches offer potential

While overall the expectations for glass packaging in spreads are not too exciting, nevertheless, for two reasons glass packaging will remain very important within spreads in Germany. On the one hand, older consumers in particular, who have always bought spreads in glass, will for the traditional reasons of habit and nostalgia stick to that packaging type, especially as they still associate it with being better for product quality compared to other pack types, for example, using plastics in one or another form.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads Packaging industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads Packaging in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of sauces, dressing and condiments packaging in Germany?
What are the major sauces, dressings and condiments pack types in Germany?
How is the trend for convenience affecting the use of glass in sauces, dressings and condiments?
Are PET bottles replacing HDPE bottles in table sauces?
What are the most dynamic pack types within sauces, dressings and condiments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Spreads Packaging in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category development limited by declining demand for spreads in Germany

Demand for flexible packaging growing within spreads in Germany, while there are trends towards both smaller and larger pack sizes

Premium products often found in glass to give premium impression, while pouches offer potential

Overview

Why buy this report?

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