Glass and PET jars remained the dominant packaging for spreads in India. Glass jars are losing share and being replaced by PET bottles as they are very fragile and bulky to handle.
Indian consumers are price sensitive and affordability is a prime factor that discourages many individuals from trying products, such as those from lower-income groups and people living in rural regions who often refrain from buying spreads which can cost more than INR70. Many regional spreads manufacturers do offer products at affordable prices competing against the most established brand which are of the same retail volume, and therefore demand for such products is growing whilst creating opportunities for private label.
Squeezable plastic tubes, and packs in the shape of bears are creating interest among younger consumers in India, with companies such as Dabur India Ltd and Apis India Ltd offer such innovative packs for their honey brands. Jams and preserves with premium packaging in the form of gift wraps and bundle packs with different flavours and attractive packaging are offered to entice premium consumers.
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Understand the latest market trends and future growth opportunities for the Spreads Packaging industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Spreads Packaging research and analysis database.
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