In jams and preserves and honey, there is a rising consumption of 100%-natural products, as well as a trend for regionalism (in honey) and no added sugar (in jams and preserves). Producers in both categories are focusing on smaller formats: 400g, 350g and below.
The proliferation of mono-portions is being driven by the fact that more and more honey products as well as jams and preserves are being consumed in combination with cheese. In these cases, one can buy at least two jars to create a tasting experience.
Mono-portions are part of the increasing trend of replacing outer plastic packaging with folding cartons, an important change considering sustainability is a key issue also in the spreads category.
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