Demand for larger pack sizes is expected to decline in spreads over the forecast period. The Japanese population is predicted to continue ageing and household sizes are set to keep shrinking.
Driven by ongoing premiumisation within spreads, board tubs is expected to see the weakest performance over the forecast period in retail volume terms. In Japan, spreads sold in board tubs are mostly economy products.
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Understand the latest market trends and future growth opportunities for the Spreads Packaging industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Spreads Packaging research and analysis database.
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