The use of glass bottles surged in the review period, especially owing to honey, and the format is poised to record double-digit growing again in the forecast period. The reasons are related mostly to shelf visibility and to some degree to convenience, as the packaging does not require a spoon to dispense the product and generally it is less messy.
Pack sizes of less than 50g and more than 750g were among the fastest-growing in spreads in the review period. This apparently contradicting phenomenon is in fact the result of two opposing consumption trends.
Honey and jams and preserves are two categories where local producers are particularly active and where natural, authentic and traditional credentials are particularly valued. Simplicity is the dominating trend in terms of packaging in these categories, with the label often being discreetly placed so potential buyers can view the product easily.
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