Staple Foods in Belarus

December 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Belarus?
  • Which are the leading brands in Staple Foods in Belarus?
  • How are products distributed in Staple Foods in Belarus?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Belarus?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Belarus

Staple foods in 2021: The big picture
Key trends in 2021
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2016-2021
Table 2 Sales of Staple Foods by Category: Value 2016-2021
Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Staple Foods by Format: % Value 2016-2021
Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Belarus

KEY DATA FINDINGS

Convenience stores continue to be the most popular where consumers like to buy fresh bread daily
Increasingly busy lifestyles boost the demand for flatbread in 2021
Growing health and wellness continues to pose a threat to cakes
Consumers continue economising until at least 2023
The health and wellness trend continues to shape innovations over the forecast period
Artisanal baked goods perform well from 2023 onwards in line with economic recovery
Table 13 Sales of Baked Goods by Category: Volume 2016-2021
Table 14 Sales of Baked Goods by Category: Value 2016-2021
Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Baked Goods: % Value 2017-2021
Table 18 LBN Brand Shares of Baked Goods: % Value 2018-2021
Table 19 Distribution of Baked Goods by Format: % Value 2016-2021
Table 20 Forecast Sales of Baked Goods by Category: Volume 2021-2026
Table 21 Forecast Sales of Baked Goods by Category: Value 2021-2026
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

Breakfast Cereals in Belarus

KEY DATA FINDINGS

Despite more time spent at home, economising restricts stronger value growth in 2021
Children’s breakfast cereals continues to be favoured by busy mothers
Vit’ba Vitebsky Konditersky Kombinat and Nestlé continue to dominate sales in 2021
Hot cereals will continue to be driven by assortment and its low-price point
The health and wellness trend proves beneficial for muesli and granola
Dining out and delivery options pose a threat to home consumption over the forecast period
Table 24 Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 25 Sales of Breakfast Cereals by Category: Value 2016-2021
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
Table 30 Distribution of Breakfast Cereals by Format: % Value 2016-2021
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

Processed Fruit and Vegetables in Belarus

KEY DATA FINDINGS

Both the health and wellness and economising trends benefit processed fruit and vegetables
Consumers have a wide variety to choose from within processed fruit and vegetables
Gorynsky Konservny Zavod purchased by Polish company FH Rolnik Sp j
The health and wellness trend and busy lifestyles continue to drive demand for processed fruit and vegetables in 2022 and beyond
Fresh fruit and vegetables poses a threat over the forecast period
Players compete using discounts to attract price-sensitive consumers
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

Processed Meat, Seafood and Alternatives To Meat in Belarus

KEY DATA FINDINGS

Consumers continue to economise in 2021 due to the COVID-19 pandemic
Counter sales remain popular within unprocessed meat and seafood
Local players increase their number of exports in 2021 within processed meat
The ongoing economising trend continues to be detrimental for processed red meat and substitutions
Urban consumers favour processed meat and seafood as they return to their hectic lifestyles
The health and wellness trend continues to gather pace post pandemic
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
Table 50 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 51 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 52 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 53 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2016-2021
Table 54 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2016-2021
Table 55 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
Table 56 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
Table 57 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
Table 58 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
Table 59 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026

Rice, Pasta and Noodles in Belarus

KEY DATA FINDINGS

Rice and pasta continue to be family favourites
Borisovsky Kombinat Khleboproduktov UP leads rice, pasta and noodles in 2021
The health and wellness trend continues to increase the demand for premium and healthier products
Economising set to continue in 2022 and beyond
The health and wellness trend stimulates the demand for healthier options
Competitions between local and foreign players intensifies in both pasta and rice
Table 60 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
Table 61 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
Table 62 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
Table 63 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021
Table 65 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021
Table 66 NBO Company Shares of Rice: % Value 2017-2021
Table 67 LBN Brand Shares of Rice: % Value 2018-2021
Table 68 NBO Company Shares of Pasta: % Value 2017-2021
Table 69 LBN Brand Shares of Pasta: % Value 2018-2021
Table 70 NBO Company Shares of Noodles: % Value 2017-2021
Table 71 LBN Brand Shares of Noodles: % Value 2018-2021
Table 72 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021
Table 73 Distribution of Rice by Format: % Value 2016-2021
Table 74 Distribution of Pasta by Format: % Value 2016-2021
Table 75 Distribution of Noodles by Format: % Value 2016-2021
Table 76 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026
Table 77 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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