Staple Foods

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

As noted in many countries around the world, consumers in the United Arab Emirates experienced weakened purchasing power in 2022 due to the impact of inflation on goods and services. However, in 2023, unlike in many other markets, consumers’…

Sales of stale foods have continued to see healthy growth in retail volume and value terms in 2023, with sales benefiting from a booming economy. The market saw several challenges in 2022 from Russia's invasion of Ukraine and global inflation which…

In 2023, Qatar faces significant challenges following the end of the World Cup and the positive effects that had on the industry. Post-event, manufacturers are navigating efforts to sustain sales levels. For example, many food production companies…

Staple foods in Oman has experienced consistent growth throughout 2023, despite the escalation in prices attributed to inflation and other heightened production costs. Certain categories are deemed indispensable to Omani households, yet Omanis remain…

In spite of rising costs and prices in the past two years, sales of staple foods have been growing in Middle East and Africa. The essential nature of many staples has helped maintain demand for them, even if consumers have been opting for cheaper…

Staple foods in 2023: The big picture

In 2023, staple foods perform well due to their essential nature. There is a shift towards convenience, as consumers fully resume pre-COVID-19 habits. Bread is the main staple, with rice highly popular. There is also a move to healthier variants as…

Staple foods in Jordan has been impacted by price inflation in 2023, especially in rice. Jordan imports 90% of its rice from the US which has suffered from a drop in its rice yield, thus putting upward pressure on the price of rice. Foodservice sales…

The staple foods market was characterised by strong price rises in 2023. Following increases in the prices of dairy, all major players announced price increases in the packaged food market. The price of supervised breads increased for the second time…

Instability in Iraq’s financial sector and has led to instability in supply chains and this combined with the efforts of the Iraqi government to control the distribution of staple foods. Since early 2022, the public distribution system (PDS) has been…

The United Arab Emirates has banned the export and re-export of rice for four months starting from the end of July. However, the suspension could be automatically renewed. The suspension has been imposed on non-basmati white rice originating from…

Noodles is the smallest category within rice, pasta and noodles in retail volume terms, but it is seeing healthy growth in Saudi Arabia in 2023. These products have found appeal among busy consumers looking for a quick snack or meal option.…

In December 2022, Osem announced a price rise for many of its products, including pasta, of 5.9%. Six months later, Osem announced another price hike for its pasta, of 4.5%, that went into effect in June 2023. In May 2023, Shestowitz increased the…