Staple Foods

Baked goods, which mainly consists of bread sales, is already a highly mature category and is well established in Austria. Prior to the pandemic volume sales were already starting to decline due to optimal penetration and the fact some Austrian…

Breakfast cereals was one of the beneficiaries of the pandemic years as consumers in Austria ate their breakfast at home more frequently, which helped drive strong volume growth in 2020 and to a lesser extent in 2021. However, with the good progress…

Due to the impact of COVID-19, Austrian consumers cooked and ate more at home during 2020 and 2021 and as such the consumption of processed fruit and vegetables rose significantly. However as vaccination rates went up and movement restrictions were…

Thanks to the country’s vaccination programme life in Austria began to return to relative normality in 2022 with consumers finally starting to spend more time away from the home again. With Austrians gradually spending more time out of home in 2022…

After a very successful 2020 where retail volume sales of rice, pasta and noodles rocketed due to home seclusion – but also due to the stockpiling of pasta products – 2021 saw a more settled year with consumers no longer stockpiling. 2022 was largely…

The performance of staples in 2022 was very much linked to the period of normalisation as Austrian consumers came out of home seclusion, backed by the country’s vaccination programme. Particularly after Omicron wave, as movement restrictions were…