Starbucks Corp in Consumer Food Service

Company Profile

About This Report

Feb 2019

Starbucks is the world’s largest specialist coffee shop company. The US and China remain the biggest consumer markets per value sales, as well as target countries for future growth. The company is trying to further increase its leadership by creating strategic licensed relationships, such as its alliance with Nestlé SA, and creating a new business model based on a new multi-sensorial coffee shop, Starbucks Reserve Roastery.

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Starbucks Corp in Consumer Food Service

Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Starbucks Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key findings
Starbucks Corp shows the world’s biggest absolute historic growth
North America remains the key region
Company overview
Starbucks’s strategy: summary
Strategic partnerships to focus on US and China
New local Starbucks’s stores operating partners
Starbucks and Nestlé form global coffee alliance
Starbucks Corp sells Tazo tea brand to Unilever
Digital and payment services to revolutionise customer engagement
New product developments and services
Starbucks continues to invest in its premium Reserve brand
New business model with Starbucks Reserve Roastery
Conclusions: Starbucks Corp’s strategic positioning

Competitive Positioning

McDonald’s Corp a strong competitor in consumer foodservice
Starbucks undisputed leader in specialist coffee shops
Starbucks’s rank across top countries
Starbucks versus McCafé

Geographic and Category Opportunities

Company value sales per region
Starbucks’s stores presence per region
US and China make up three quarters of all Starbucks’s stores
US remains focal market in North America
Asia Pacific has strong growth potential
Strategic partnership with Alibaba Group in China
New threats in the Chinese market
Latin American stores now fully licensed
New strategic plans in Western Europe
Licensed store market strategy - Overview


Key strategic recommendations

Appendix: Competitor Analytics

Competitor analytics tool
Market overlap
Overlap matrices