Starbucks is the world’s largest specialist coffee shop company. The US and China remain the biggest consumer markets per value sales, as well as target countries for future growth. The company is trying to further increase its leadership by creating strategic licensed relationships, such as its alliance with Nestlé SA, and creating a new business model based on a new multi-sensorial coffee shop, Starbucks Reserve Roastery.
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Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.
Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp.
Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.
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