Starchy roots remained the largest category in fresh food by total volume sales in Russia in 2020, with potatoes overwhelmingly dominant. Potatoes have long benefited from being a very traditional staple in the diet of Russian consumers, with many eating them almost daily, in a variety of dishes.
Other roots consists mainly of beetroot, which is another very traditional food option in Russia and is part of many traditional Russian dishes, including soups and salad. The beetroot consumed in Russia is produced almost entirely domestically and recorded a rise in retail volume sales in 2020 as a result of home seclusion and increased home cooking during the COVID-19 pandemic.
Potatoes faces several challenges to continued volume growth over the forecast period, not least the highly mature status of the category. Consumers are set to continue seeking new alternatives for preparing and consuming potato dishes.
Sweet potatoes is expected to post further double-digit volume growth over the forecast period, albeit from a very low base. Russian consumers looking for variety and new culinary experiences are likely to show a growing interest in and taste for sweet potatoes due to their perception as an exotic vegetable.
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This report originates from Passport, our Starchy Roots research and analysis database.
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