Starchy roots is the largest category in fresh food by total volume sales in Russia, with potatoes the dominant type. Potatoes have long benefited from being a very traditional staple in the diet of Russian consumers, with many eating them almost daily, in a variety of dishes.
The significant rise in the average unit price of starchy roots in 2021 became a negative factor in its retail development. While 2020 witnessed only a marginal rise in the average unit price for starchy roots, this growth was more significant for the dominant potatoes and the second largest of other starchy roots, namely beetroot.
Starchy roots is expected to post a flat performance in retail volume terms, driven by the largest categories of potatoes and other roots, while the niche of sweet potatoes will remain the more dynamic performer, in line with rising interest in other cuisine and health trends. Overall demand for potatoes through retail is expected to post a marginal decline, influencing the overall trajectory of starchy roots, while demand through foodservice and institutional channels will be more positive.
The growing share of modern grocery retailers, particularly supermarkets, will strengthen the trend for the branding and positioning of starchy roots, particularly for potatoes, with players emphasising the features of the specific type of potato over the forecast period. For example, AFG National OOO, offers three different formats of potatoes: for frying, for mashing/grilling and for cooking and salads under its Natural Selection line.
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This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.See All of Our Definitions
This report originates from Passport, our Starchy Roots research and analysis database.
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