What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyPages
EXECUTIVE SUMMARY
Demand Factors
Chart 1 Consumer Expenditure on Personal Care by Country 2009
Beauty Industry Trends
Hair and beauty trends
Spa trends
Tanning and nail salon trends
Consumer Market Trends
Chart 2 Global Sales of Selected At-home Beauty Products 2009
Outlook
Summary 1 Opportunities and Challenges for the Beauty Services Industry to 2014
DEFINITIONS
Consumer Expenditure
Personal care
Retail Sales
Hair care appliances
Other personal care appliances
Salon hair care
Self-tanning
General purpose body care
Spas
Destination spas
Hotel/resort spas
Other spas
DEMAND FACTORS
Affordable Indulgence
The Pleasure Principle
The Lipstick Effect
The quest for value
Anti-ageing remains recession-proof
The State of the Economy
Table 1 Real GDP Growth in Selected Countries 2007-2010
The Importance of Leisure
Striving for a better work-life balance
Leave patterns
Cocooning
Celebrity Culture
Living the dream
Influence on the young
Use of celebrities in marketing
The Metrosexual Movement
Changing attitudes towards masculinity
Trend reaches emerging markets
Consumer Expenditure on Personal Care
Chart 3 Per Capita Expenditure on Personal Care by Country 2009
Table 2 Consumer Expenditure on Personal Care by Country 2004/2009
Table 3 Personal Care as a % Total Consumer Expenditure by Country 2004 2009
BEAUTY SERVICES
Overview
Definitions becoming blurred
Salon versus at-home treatments
Marketing beauty services
Hairdressing Salon Trends
A consolidating market
Major hairdressing chains
Summary 2 Leading Hairdressing and Beauty Chains 2009
Discounting
Natural products
Demographic changes offer opportunities
Growth in men's salons
Pop-up salons
Retail sales through salons
Chart 4 Global Retail versus Salon Hair Care Sales 2004/2009
Beauty Salons
A fragmented market
European preferences
Table 4 Professional Treatment Trends by Major European Market 2008
Trends in skin treatments
Trends in hair removal
Beauty on the move
Spas
The spa market
Table 5 Number of Spa-Goers by Leading Market 2007
Spa trends in Europe
Table 6 Rates of Spa-going by Major European Market 2008
Spa revenues
Chart 5 Spa Revenues by World Region 2007
Gender differences
Table 7 Spa-goers by Gender in Major Markets 2007
Reasons for going to a spa
Table 8 Comparative Importance of Reasons for Visiting a Spa in the US 2009
Types of treatment
Luxury spas hit by recession
Day spas fare better
Retail spas make an appearance
Discounting and special deals
Improving customer service
Natural ingredients fuel growth
Growth in medical and dental spas
Spa tourism
Spa retail
Chart 6 Average Expenditure on Spa Retail Products by Major Market 2008
Tanning Salons
The rise and fall of indoor tanning
Anti-tanning publicity
Legislative changes
Growth of chains
Mega salons
Widening target market
Expanding services
Salon retail
Nail Salons
Market size
Chart 7 Nail Salon Services Market Size in the US 2005-2009
Expanding services
Chart 8 Leading Services Offered in US Nail Salons 2009
Safety issues
Salon retail
BEAUTY-AT-HOME
Home Hair Care
Consumers forgo salons for home treatments
Higher demand for professional appliances
Salon hair care loses share to "professional" mass brands
Colourants benefit from launch of fast treatments
Table 9 Sales of Hair Appliances and Hair Care Products 2004/2009
Home Tanning
Self-tanning benefits from backlash against UV rays
New product development in self-tanning focuses on convenience
Chart 9 Sales of Self-tanning Products 2004-2009
Self-tanners versus gradual self-tanners
Table 10 Self-tanning Trends in Europe 2008
Table 11 Self-tanning Trends in Europe by Gender 2008
Home Nail Care
Table 12 Sales of Nail Products by Subsector 2004/2009
Home Beauty and Relaxation
Skin care fuelled by need to self-treat
Anti-agers and slimming products see surge in interest
Pampering appliances small but growing segment
Table 13 Sales of Depilatories, Skin Care Products and Appliances 2004/2009
MARKET SNAPSHOTS
China
Hair and beauty services
Spa services
Table 14 China: Spa Revenues 2004/2009
Retail sales
Table 15 China: Retail Sales in Selected Sectors 2004/2009
France
Hair and beauty services
Spa services
Table 16 France: Spa Revenues 2004/2009
Retail sales
Table 17 France: Retail Sales in Selected Sectors 2004/2009
Germany
Hair and beauty services
Spa services
Table 18 Germany: Spa Revenues 2004/2009
Retail sales
Table 19 Germany: Retail Sales in Selected Sectors 2004/2009
Italy
Hair and beauty services
Table 20 Italy: Sales of Cosmetics and Toiletries Through Salons 2007-2008
Spa services
Table 21 Italy: Spa Revenues 2004/2009
Retail sales
Table 22 Italy: Retail Sales in Selected Sectors 2004/2009
Japan
Hair and beauty services
Spa services
Table 23 Japan: Spa Revenues 2004/2009
Retail sales
Table 24 Japan: Retail Sales in Selected Sectors 2004/2009
UK
Beauty services
Chart 10 UK: Hairdressing and Beauty Establishment Revenues 2002-2006
Chart 11 UK: Number of Hairdressing and Beauty Establishments by Type 2008
Spa services
Table 25 UK: Spa Revenues 2004/2009
Retail sales
Table 26 UK: Retail Sales in Selected Sectors 2004/2009
US
Hair and beauty services
Tanning salons
Chart 12 Nail Salon Services Market Size in the US 2005-2009
Table 27 US Salon Statistics 2008-2009
Spa services
Table 28 US: Spa Revenues 2004/2009
Spa treatments and products
Chart 13 Most Booked Spa Treatments in the US 2009
Chart 14 Spa Purchases in the US 2009
Retail sales
Table 29 US: Retail Sales in Selected Sectors 2004/2009
FUTURE OUTLOOK
Trends to Watch
Depressed economy will drive need for escapism
Table 30 Forecast GDP Growth by Country 2010-2014
Further consolidation will occur
Flexibility will be key
DIY beauty
Safety concerns will continue to plague tanning salons
However, growth opportunities exist
Demographic changes to favour beauty industry
Growth of men-only concepts
Room for growth in spas
Chart 15 Forecast Global Spa Revenues 2009-2014
Professional products to benefit over longer term
Potential in emerging markets
Forecasts
Future bright for skin care
Natural products will prevail
Combining convenience with efficacy
Salon hair care to face further threat from diverted brands
Mixed future for self-tanning
A future in pills?
Appliances to be driven by new product development
Table 31 Forecast Global Sales of Selected Beauty Products 2009/2014