Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and spending patterns. Brands will have to continue projecting value and purpose, while digitalisation strategies, immunity-boosting messaging, wellness movement and at-home leisure will emerge as pivotal to offset depressed demand.
This report comes in PPT.
COVID-19 has transformed the economic and consumer landscape. It has changed the way we as consumers live, work and shop. Uncertainty remains high. However, what is clear is that economies will not emerge unscathed and the daily routines and lifestyles of consumers will shift to accommodate continued social distancing while treatment and vaccine options are investigated, and potentially into the longer term a new normal as fears of further pandemics or other destructive events remain palpable.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
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