Strategic Themes in Health, Beauty and Fashion: Coronavirus Update

October 2020

Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and spending patterns. Brands will have to continue projecting value and purpose, while digitalisation strategies, immunity-boosting messaging, wellness movement and at-home leisure will emerge as pivotal to offset depressed demand.

USD 1,325
Request More Information

Key Findings

COVID-19 has transformed the economic and consumer landscape. It has changed the way we as consumers live, work and shop. Uncertainty remains high. However, what is clear is that economies will not emerge unscathed and the daily routines and lifestyles of consumers will shift to accommodate continued social distancing while treatment and vaccine options are investigated, and potentially into the longer term a new normal as fears of further pandemics or other destructive events remain palpable.

Introduction

Scope

Pre-COVID-19 Motifs in Health, Beauty And Fashion

Pre-COVID-19 motifs in health, beauty and fashion
Pre-COVID-19 motifs interpreted in health and beauty
Pre-COVID-19 motifs interpreted in luxury and fashion

Pre-COVID-19 Themes in Consumer Health

P re-COVID-19 motifs and strategic themes in consumer health
Wellness: supplements were moving towards more natural positioning
Digital: RB’s personalised approach with Neuriva supplement and app
Personalisation : vitamins promote time saving and self-care management

Pre-COVID-19 Themes in Beauty and Personal Care

P re-COVID-19 motifs and strategic themes in beauty and personal care
Sustainable/Ethical: paying back environmental debt
Digital: consumers get under the skin in the quest for self-optimisation
Detoxifying masculinity: departure from gendered marketing

Pre-COVID-19 Themes in Luxury Goods

P re-COVID-19 motifs and strategic themes in luxury goods
Sustainable /Ethical: the Brando sets the standard in renewable energy
Digital: De Beers introduces its own blockchain platform
Experience of ownership: the evolution of luxury car sharing

Pre-COVID-19 Themes in Fashion

P re-COVID-19 motifs and strategic themes in fashion
Sustainable/Ethical: Allbirds’s footwear made from sustainable materials
Wellness: global companies eye the world’s largest sportswear markets
Digital: Wacoal introduces 3D body scanner to measure shoppers’ body sizes

Impact of COVID-19 on Health, Beauty and Fashion

Impact of COVID-19 on health, beauty and fashion businesses globally
COVID-19 has heavily disrupted health, beauty and fashion
COVID-19 expected short-term impact on health, beauty and fashion
COVID-19 impact on risk management in health, beauty and fashion
COVID-19 impact on consumer shopping and spending behaviour

Health, Beauty and Fashion Narrative in Covid-19 Era

Health, beauty and fashion narrative through COVID-19 lens
Three key focus areas for health, beauty and fashion in COVID-19 era
Digital: Storefront bets on VR to recreate the high street feeling
Wellness: de-stressing benefits and mental wellness content
Price and value for money: Chinese consumers are in no mood to spend
Rethinking sustainability and personalisation narrative in 2020 and beyond
Sustainable/Ethical: LVMH first to step up in fight against COVID-19
Personalisation : digital can supplement no-contact experiences
COVID-19-induced shift of narrative in health, beauty and fashion
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page