Strategy Briefing

Strategies to Succeed in the Fast Evolving Premium Beauty Market

44 pages, Sep 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Premium cosmetics are recovering following a difficult period at the onset of the economic downturn, as premium cosmetics player focus on brand experience through high tech, targeted and more customised innovation, while increasing the scope of consumer interaction with the brands, both in store and in the digital space.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Premium cosmetics recovering

Global retail sales in premium cosmetics continued to grow but underperformed the mass segment in 2012. Consumer trading down in developed markets impacted the growth of premium cosmetics.

Shifts towards emerging markets

Value growth in global premium cosmetics has decisively shifted from developed markets to developing markets. Demand in emerging markets is growing strongly on the back of dynamic economic development and rising disposable incomes.

Consolidated premium market

Premium cosmetics is highly consolidated, with the top players commanding large shares. The financial strengths of these players are crucial in their scientific research and product development, the key attributes to ensure product quality and price.

Customisation of launches

Personalisation has formed a key part of the premium cosmetics business, particularly in skin care and fragrances, in which innovations have been focused on more targeted and customised solutions to cater to specific consumer preferences.

Affordable premium

Adapting to consumers? more careful spending, premium players are creating offerings at lower prices by means of smaller packaging, broadening distribution channels and even cutting prices to make premium products more accessible to consumers.

Upmarket premium

Upmarket premium offerings are best for targeting affluent consumers who are less impacted by volatile economic development, bypassing middle-income consumers to reinforce premium status and build up brand equity.

Digital involvement

Expanding their presence in the digital world has now become a given among premium players. Engaging consumers with easy, fun and convenient activities, and emphasising premium status with a lavish shopping experience has paid off for many players.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Premium Beauty Performance

Premium players emphasise experience to drive growth

Premium cosmetics continues to grow

Premium skin care the core category in total revenue

Focal points to provide more personalised brand experience

Personalising brands in a diverse market

Regional popularity shifts towards emerging markets

Consumer preferences for premium differ as markets vary

Competitive Landscape

Premium cosmetics a consolidated market

Premium business with a focus

Better growth with wide geographic presence

Leading brands are high-profile international labels

Key Strategies and Case Studies

Top-line strategies by premium players

Key trends in product innovation

High-tech innovation prominent in both premium and mass brands

High tech innovation extend to skin care devices

Targeted innovation to address beauty concerns

Multi-functionality across categories

Innovation across categories

Product sophistication boost hair care and nail care

Case study: Affordable premium to boost consumer base

Increasing consumer demand for accessible premium

Channel diversification to make premium accessible

Case study: Upmarket premium to retain price and profits

Super-premium status to by-pass middle-income consumers

Upmarket for dedicated consumer groups

Adding value through super-premium status

Case study: Expansion of digital involvement

Technological advances help retailers increase sales

The convenience of the internet fuels digital involvement

Digital involvement: Increase awareness

Digital involvement: Increase purchasing

Digital involvement: Improve experience

Global Prospects

Steady growth ahead

Skin care remain the most prosperous category

Asia Pacific lead growth among emerging markets

Key trends to continue

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Megatrends

Strategy Briefing

Strategies to Succeed in the Fast Evolving Premium Beauty Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Premium cosmetics recovering

Shifts towards emerging markets

Consolidated premium market

Customisation of launches

Affordable premium

Upmarket premium

Digital involvement

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Premium Beauty Performance

Premium players emphasise experience to drive growth

Premium cosmetics continues to grow

Premium skin care the core category in total revenue

Focal points to provide more personalised brand experience

Personalising brands in a diverse market

Regional popularity shifts towards emerging markets

Consumer preferences for premium differ as markets vary

Competitive Landscape

Premium cosmetics a consolidated market

Premium business with a focus

Better growth with wide geographic presence

Leading brands are high-profile international labels

Key Strategies and Case Studies

Top-line strategies by premium players

Key trends in product innovation

High-tech innovation prominent in both premium and mass brands

High tech innovation extend to skin care devices

Targeted innovation to address beauty concerns

Multi-functionality across categories

Innovation across categories

Product sophistication boost hair care and nail care

Case study: Affordable premium to boost consumer base

Increasing consumer demand for accessible premium

Channel diversification to make premium accessible

Case study: Upmarket premium to retain price and profits

Super-premium status to by-pass middle-income consumers

Upmarket for dedicated consumer groups

Adding value through super-premium status

Case study: Expansion of digital involvement

Technological advances help retailers increase sales

The convenience of the internet fuels digital involvement

Digital involvement: Increase awareness

Digital involvement: Increase purchasing

Digital involvement: Improve experience

Global Prospects

Steady growth ahead

Skin care remain the most prosperous category

Asia Pacific lead growth among emerging markets

Key trends to continue

Why buy this report?

Want to find out more about this report?

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