As a foodservice channel, street stalls/kiosks – many classified as “Imbiss” (snacking) outlets – fared relatively well throughout 2020, despite the government-imposed restrictions that were implemented on two separate occasions during the pandemic. The strictest restrictions imposed on foodservice outlets broadly impacted dine-in traffic, forcing restaurants to shift their foodservice opportunities to takeaway, delivery and drive-through, where available.
Most chained concepts in street stalls/kiosks in Germany are tied to other retail or service concepts, and therefore are dependent on the central concept for foot traffic and sales. For example, many chained players set up in the parking lots of large-format retailers, whilst others, such as Brotzeit, are located exclusively in autobahn service stations.
Beginning in March and lasting throughout the rest of 2020, all major events that attract large groups of people were either cancelled outright or forced to make drastic changes to comply with pandemic restrictions. In addition to concerts, music festivals and other outdoor events, Germany also holds regular cultural events that tend to attract thousands of visitors, including Karneval, Oktoberfest and the annual Christmas markets that are held throughout the country for several weeks of the year.
Because street stalls/kiosks were not as affected by the operational restrictions that forced many other foodservice channels to adopt sweeping changes to their operations, it is expected that transaction volumes and value sales will bounce back more quickly in the coming years. Street stalls/kiosks is expected to enjoy a near full recovery in 2021, reaching the level of sales that was achieved in 2019.
Unlike the majority of outlets in the channel, the recovery of chained street stalls/kiosks is expected to remain slower compared with the independent segment. This is mainly to do with the fact that chained concepts are so dependent on the broader concepts they belong to.
Given the long-term changes expected to remote working and flexible work-from-home arrangements with employers, it is very likely that new opportunities to target consumers in more residential places will grow in the years ahead. This is especially the case for new foodservice concepts that focus on the breakfast and lunch dayparts.
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This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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