Street stalls/kiosks continue to be a popular informal eating-out option for Indian consumers. However, due to mobility restrictions during COVID-19 in 2020, this channel witnessed very low footfall, negatively impacting sales.
India witnessed reverse migration in 2020. Along with this movement, there were a significant number of people with high disposable incomes in tier 2 and 3 cities with aspirational buying behaviour.
With street stalls/kiosks being mainly a highly unorganised channel in India, online sales remained limited pre-pandemic. However, due to the pandemic, consumers spent more time at home, seeking the comfort, safety and convenience of their own homes.
The travel industry came to a complete standstill due to the pandemic in 2020. The travel industry drives sales in street stalls/kiosks, as people tend to try local cuisines mainly through this channel.
With the impact on dine-in operations, even smaller consumer foodservice channels such as street stalls/kiosks turned their focus to increasing their online presence. Recently, leading food delivery aggregator Swiggy partnered with the government to pilot a study by onboarding 250 street vendors to its platform.
The pandemic has pushed consumers to become more aware of what they consume, and also from where they consume products. The pandemic has made safety paramount, and this is also reflected in food choices.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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