After registering a strong performance in 2018 and recording extremely high growth during 2019, street stalls/kiosks faced a bleak year in 2020 as the impact of the COVID-19 pandemic plunged the entire channel into negative sales growth territory. The main factor undermining the channel performance was that street stalls/kiosks, as the name suggests, are usually located on the streets.
Although street stalls/kiosks will continue to register a negative performance in 2021, it should be noted that the situation could have been considerably worse, had it not been for the ongoing trend towards much-hyped snack-sized street food items such as the iced coffee dessert kopi kekinian. This snack is currently having a moment among the population of Java and is rapidly spreading to other parts of the country.
Trends in street stalls/kiosks tend to come and go quite quickly. People in Indonesia tend to be quite open to trying new things.
Overall, the category is expected to need a long recovery period as most brands in street stalls/kiosks target lower middle-income consumers. For example, chicken brand Sabana prices its chicken and rice combo at approximately IDR15,000, whilst the same set menu in KFC is priced at IDR25,000.
With the consumer foodservice industry having strongly shifted towards takeaway at the peak of the COVID-19 pandemic, grab-and-go formats came to the fore benefitting street stalls/kiosks to some extent. This led many of the channel’s top players, notably Kopi Janji Jiwa, to focus on pushing the grab-and-go elements of their foodservice concept.
Another area of innovation that is likely to prove crucial in the channel during the forecast period is the development of more interesting and wider menus. Although this is expected to impact the wider consumer foodservice industry, it expected to be particularly evident in street stalls/kiosks.
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Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.See All of Our Definitions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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