Chained street stalls/kiosks, especially bubble tea outlets, performed positively in 2021 as these outlets benefited from their wide-ranging locations in a standalone format. For instance, LOOB Holdings Sdn Bhd continued to prosper due to its diversified business model and particularly its penetration of petrol stations, which enabled it to provide convenience and generate sales amongst consumers who were driving.
LOOB Holdings Sdn Bhd expanded its food menu by collaborating with Nestlé (M) Bhd to launch Butter Nestum Banjir Popcorn Chicken/Chicken Roll during the fasting month in April 2021. The company also partnered with Foodpanda to launch exclusive cultured yoghurt drinks in the same month, as well as introducing the limited time offering of the Onde-Onde series of drinks in September 2021.
Adapting to the markedly changed market conditions of the COVID-19 crisis, LOOB Holdings encouraged consumers to order takeaway or drive-through pick up by ordering via its website. Furthermore, the company launched a snack and bubble tea combo that was exclusively ordered and delivered by Foodpanda and GrabFood.
Online ordering is expected to continue quickly accelerating over the forecast period, much faster than it was pre-lockdown. Consumers may reduce their frequency of eating-in over the forecast period since they enjoyed the conveniences of home delivery and takeaway under lockdown, especially when strong promotions were introduced.
Chained street stalls/kiosks is likely to enjoy positive growth over the forecast period. While existing players such as Nelson's Franchise (M) Sdn Bhd and Each A Cup Sdn Bhd have closed outlets, this will provide opportunities for other strong players, such as LOOB Holdings Sdn Bhd, Will Group Sdn Bhd and Woodpeckers Group Sdn Bhd, to take over the empty spaces and strengthen their presence in the market as conditions become more favourable.
Teafe (M) Sdn Bhd partnered with Hormel Foods in September 2020 to launch Gong Cha with added Skippy peanut butter to provide a crunchy texture and a peanut butter taste that differentiated it from rival products. Other bubble tea players are likely to follow this trend by introducing limited-time offerings of new and exotic flavours, especially as bubble tea is popular amongst fashion-conscious younger consumers with a taste for novelty.
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Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.See All of Our Definitions
This report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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