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Strategy Briefing

Success of Omega Fatty Acids: From Supplements to Food

54 pages, Jun 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Omega-3 is vital to heart, vision and brain health, yet at present there is a large gap in many countries between recommended daily intake of omega-3 and actual consumption. This report compares the market for food and drink to that of supplements, and highlights the opportunities for manufacturers looking to become global players. The correct use of regulation, in particular, has the potential to boost retail value, but it is important to maintain scientific and environmental developments.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Omega-3 a leading functional ingredient

Omega-3 is a key ingredient used to fortify products. Sales of omega-3 in the packaged format (inclusive of supplements, food and drink) were estimated at US$30 billion in 2012. However, significant opportunities to develop fortified food and drink still exist.

Omega-3 essential to eye, heart and brain health

Scientific research has helped boost omega-3 awareness, particularly in milk formula. A lack of omega-3 is detrimental to the functioning of the brain, eyes and heart. As such, intake is vital to leading a healthy life for all ages, and it is important to raise consumer awareness of the gap between actual intake and recommended daily intake levels.

Omega fatty acids: The third fastest growing supplement

Fish oil/omega fatty acid supplements saw absolute value growth of US$1.4 billion over 2007-2012, as products aligned themselves with specific health benefits targeted at different age groups of the population, and innovated using different formats. For food and drink to see innovation-led growth, manufacturers should utilise the rising consumer awareness in those regions accepting of functional products.

Omega-3 fortified milk formula grew by US$11 billion over 2007-2012

Milk formula fortified with omega-3 had estimated sales of US$24 billion in 2012, with growth predominantly from emerging markets. Successful research and development by leading players has led to demand for dense nutritional content as they develop a greater awareness of health benefits such as brain health.

Utilise secured claims on food and drink products

Fortified/functional products saw the strongest growth over 2007-2012, as tough economic times led consumers to look to gain added value from products. Awareness of ingredients which offer added functionality is increasing and, as such, milk formula, dairy and bakery products have seen significant development. Claims allowed by the EC’s Article 13.1 general health claims regulations should help boost knowledge of omega-3 functionality related to cardiovascular, brain, memory and vision health.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives of global briefing

Key findings

Omega-3 supplements, food and drink at US$30 billion in 2012

Convergence of nutrition and nutraceuticals in health and wellness

Health and wellness driven by fortified/functional

Different intake formats for omega-3

Omega-3 content varies considerably across different products

Global Variation in Demand for Fresh Fish

Fish consumption driven by fresh fish

Fresh fish consumption varies widely across the world

Fresh meat consumption higher than fresh fish in all regions

The Success of Supplements

Omega 3-6-9 the fastest growing supplements globally

Fastest growing supplements regionally: % CAGR 2007-12

Fish oil supplements: A competitive market place

Food and Drink: A milk Formula Case Study

Supplements still small in comparison to food and drink market

Uptake of omega-3 fortified food and drinks products remains small

Omega-3: recent innovation in food and drink products

Omega-3 innovation through food and drink

Case study: Milk formula essential to omega-3 market

Asia Pacific leads demand for milk formula globally

Omega-3 fortified milk formula: a competitive market place

Nestlé: Largest formula player - but not all products have omega-3

Emerging market consumers spending more on HW milk formula

Omega-3 leads nutritional benefits of premium milk formula

Emerging markets and innovation key to milk formula growth

Regulation-led Opportunities and Scientific Advances

Plenty of scientific r esearch s upports h ealth b enefits of omega-3

Omega-3 consumption significantly differs to recommended intake

General wellbeing leads claims, but this will not correlate to sales

EC: Article 13.1 224 approved claims for ingredients

EC: Article 13.1 approved claims for ingredients continued

Health and wellness by prime positioning

Importance of essential fatty acids in the diet

Technological advancements in omega-3

Sustainability: Increasingly important to omega-3

Krill is not the answer to omega’s sustainability woes

Conclusions

Emerging markets to drive milk formula markets

Multivitamin usage a strong predictor of omega-3 supplement use

The world is getting older

Consumers turn to prevention before treatment

Consumer’s trust short-term efficacy in food and drink

Fortified/functional f ood and d rink d riven by emerging m arkets

Recommendations: How food and drink players can see success

Appendix

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

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Megatrends

Strategy Briefing

Success of Omega Fatty Acids: From Supplements to Food

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Omega-3 a leading functional ingredient

Omega-3 essential to eye, heart and brain health

Omega fatty acids: The third fastest growing supplement

Omega-3 fortified milk formula grew by US$11 billion over 2007-2012

Utilise secured claims on food and drink products

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Omega-3 supplements, food and drink at US$30 billion in 2012

Convergence of nutrition and nutraceuticals in health and wellness

Health and wellness driven by fortified/functional

Different intake formats for omega-3

Omega-3 content varies considerably across different products

Global Variation in Demand for Fresh Fish

Fish consumption driven by fresh fish

Fresh fish consumption varies widely across the world

Fresh meat consumption higher than fresh fish in all regions

The Success of Supplements

Omega 3-6-9 the fastest growing supplements globally

Fastest growing supplements regionally: % CAGR 2007-12

Fish oil supplements: A competitive market place

Food and Drink: A milk Formula Case Study

Supplements still small in comparison to food and drink market

Uptake of omega-3 fortified food and drinks products remains small

Omega-3: recent innovation in food and drink products

Omega-3 innovation through food and drink

Case study: Milk formula essential to omega-3 market

Asia Pacific leads demand for milk formula globally

Omega-3 fortified milk formula: a competitive market place

Nestlé: Largest formula player - but not all products have omega-3

Emerging market consumers spending more on HW milk formula

Omega-3 leads nutritional benefits of premium milk formula

Emerging markets and innovation key to milk formula growth

Regulation-led Opportunities and Scientific Advances

Plenty of scientific r esearch s upports h ealth b enefits of omega-3

Omega-3 consumption significantly differs to recommended intake

General wellbeing leads claims, but this will not correlate to sales

EC: Article 13.1 224 approved claims for ingredients

EC: Article 13.1 approved claims for ingredients continued

Health and wellness by prime positioning

Importance of essential fatty acids in the diet

Technological advancements in omega-3

Sustainability: Increasingly important to omega-3

Krill is not the answer to omega’s sustainability woes

Conclusions

Emerging markets to drive milk formula markets

Multivitamin usage a strong predictor of omega-3 supplement use

The world is getting older

Consumers turn to prevention before treatment

Consumer’s trust short-term efficacy in food and drink

Fortified/functional f ood and d rink d riven by emerging m arkets

Recommendations: How food and drink players can see success

Appendix

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

Why buy this report?

Want to find out more about this report?

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