Sugar and sweeteners remains a highly mature category in Russia which is mostly presented by white sugar, therefore leaving marginal share for sweeteners. Retail volume sales of sugar and sweeteners continued to post negative dynamics in 2021, a trend that was already emerging pre-pandemic.
The trend towards following healthier lifestyles and increased awareness amongst Russians about the risks associated with high refined sugar consumption continues to positively influence the development of sweeteners, with a gradual shift from artificial to natural. Traditionally, the target audience of sweeteners was mainly consumers impacted by diabetes, along with an older age group.
Compared to the smaller foodservice and institutional channels which are predicted to fully recover in terms of demand for sugar and sweeteners, retail volume sales are set to further decline over the forecast period, mainly driven by health trends and a move away from sugar. The decline of sugar consumption will not be compensated by the growing demand for sweeteners, including natural options, due to their overall low share within the category.
The growing awareness of potential health risks associated with overconsumption of sugar will continue to encourage Russians to reduce their intake. According to Euromonitor International’s Health and Nutrition Survey 2021, in 53% of respondents in Russia stated that it is better for them to avoid sugar in food in drinks, with the top three reasons being: makes me feel healthier, to improve my appearance, and weight loss or management.
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All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.See All of Our Definitions
This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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