Sugar and sweeteners is a highly mature category in Russia comprising almost entirely white sugar, with a marginal share for sweeteners. Retail volume sales of sugar and sweeteners were boosted by stockpiling behaviour as a result of the COVID-19 pandemic in 2020.
Health concerns remained the key driver of many consumers’ switch from sugar to sweeteners in 2020. Natural sweeteners such as stevia syrups and rice syrups saw further volume growth, albeit from a low base, benefiting from an expanded range of products.
Sugar and sweeteners is expected to record a decline in average total volume growth over the forecast period as the return of sales through foodservice and institutional channels fails to offset an ongoing decline in retail volume. The factors that drove volume growth in 2020, namely stockpiling and home baking, are not expected to be a feature over the forecast period, with sugar consumption resuming its downward trend.
The growing desire among consumers to follow a healthy diet is expected to increase demand for sweeteners over the forecast period. While set to maintain a relatively low share of total volume sales, sweeteners has strong growth potential and is expected to develop rapidly.
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This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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