Sugar Confectionery in Asia Pacific

December 2019

This report examines the landscape of sugar confectionery in Asia Pacific, highlighting how macro-economic factors are shaping trends. While the region is diverse in income levels, population patterns – including urban-rural developments – and retail landscapes, markets across the region share a few notable key factors in sugar confectionery, including health, convenience, accessibility and affordability.

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This report comes in PPT.

Key findings

Health and wellness trend creates new winners and losers within snacks

As interest in health grows in Asia Pacific, consumers are seeing mints and medicated confectionery as healthier snacks, thanks to the perception that they contain less sugar compared to other snacks. Demand for reduced sugar products is also increasing. At the same time, concerns regarding high sugar consumption have led consumers to shift to other snack products, such as dark chocolate and nuts.

Flavour innovation is key to growth

Consumers in Asia Pacific enjoy sugar confectionery for its indulgence, where the experience is highly valued. Consumers in Asia Pacific enjoy unique flavours, and the frequent updating of flavours has resulted in sales increases in many markets. This trend is especially prominent in pastilles, gums, jellies and chews.

International players remain highly competitive

Although the market remains fragmented, with a high share accounted for by smaller manufacturers, international players lead sales of sugar confectionery in Asia Pacific. Major Western players remain strong in the region, while manufacturers from South Korea and Japan are increasing their presence.

Online retailing is spreading rapidly, while traditional retailers remain important in Asia Pacific

The landscape in sugar confectionery distribution is diverse in Asia Pacific. Independent small grocers play an important role as outlets for day-to-day grocery shopping in Asia Pacific, and accounted for 28% of sugar confectionery sales in 2019. Internet retailing is expanding rapidly in Asia Pacific. China and Hong Kong lead the trend in sales of sugar confectionery sold via online retailers, with the channel accounting for 16% and 8% of retail sales, respectively, in 2019. Manufacturers in Asia Pacific see internet retailing as a crucial focus area.

Key findings
Asia Pacific have room to grow in per capita consumption
Sugar confectionery grows by gaining share from other snack categories
Top three markets in Asia Pacific accounts for 76% of sales
Children and women are the key consumer segments
Smaller packaging and flavour innovation help drive growth
China slows regional growth, while India grows significantly
Healthier variants become more popular
Sugar confectionery distribution reaches far and wide
Urbanisation drives growth in internet retailing and convenience stores
The competitive landscape remains highly fragmented
Global players hold share while Chinese companies falter
South Korean and Japanese players threaten Chinese brands
Nostalgia: a powerful strategy in targeting adult consumers
China is set to decline, while India and Japan lead growth
Health concerns and indulgent flavour innovation to drive demand
GDP and population growth will offsets demographic weakness
Increasing availability and access are also important factors
China: market context
China: competitive and retail landscape
Japan: market context
Japan: competitive and retail landscape
India: market context
India: competitive and retail landscape
Indonesia: market context
Indonesia: competitive and retail landscape
South Korea: market context
South Korea: competitive and retail landscape
Thailand: market context
Thailand: competitive and retail landscape
Kazakhstan: market context
Kazakhstan: competitive and retail landscape
Azerbaijan: market context
Azerbaijan: competitive and retail landscape
Taiwan: market context
Taiwan: competitive and retail landscape
Philippines: market context
Philippines: competitive and retail landscape
Hong Kong, China: market context
Hong Kong, China: competitive and retail landscape
Malaysia: market context
Malaysia: competitive and retail landscape
Vietnam: market context
Vietnam: competitive and retail landscape
Uzbekistan: market context
Uzbekistan: competitive and retail landscape
Singapore: market context
Singapore: competitive and retail landscape
Pakistan: market context
Pakistan: competitive and retail landscape
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Market overlap
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Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
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Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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