This report examines the landscape of sugar confectionery in Asia Pacific, highlighting how macro-economic factors are shaping trends. While the region is diverse in income levels, population patterns – including urban-rural developments – and retail landscapes, markets across the region share a few notable key factors in sugar confectionery, including health, convenience, accessibility and affordability.
This report comes in PPT.
As interest in health grows in Asia Pacific, consumers are seeing mints and medicated confectionery as healthier snacks, thanks to the perception that they contain less sugar compared to other snacks. Demand for reduced sugar products is also increasing. At the same time, concerns regarding high sugar consumption have led consumers to shift to other snack products, such as dark chocolate and nuts.
Consumers in Asia Pacific enjoy sugar confectionery for its indulgence, where the experience is highly valued. Consumers in Asia Pacific enjoy unique flavours, and the frequent updating of flavours has resulted in sales increases in many markets. This trend is especially prominent in pastilles, gums, jellies and chews.
Although the market remains fragmented, with a high share accounted for by smaller manufacturers, international players lead sales of sugar confectionery in Asia Pacific. Major Western players remain strong in the region, while manufacturers from South Korea and Japan are increasing their presence.
The landscape in sugar confectionery distribution is diverse in Asia Pacific. Independent small grocers play an important role as outlets for day-to-day grocery shopping in Asia Pacific, and accounted for 28% of sugar confectionery sales in 2019. Internet retailing is expanding rapidly in Asia Pacific. China and Hong Kong lead the trend in sales of sugar confectionery sold via online retailers, with the channel accounting for 16% and 8% of retail sales, respectively, in 2019. Manufacturers in Asia Pacific see internet retailing as a crucial focus area.
In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.
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