Executive Summary

Aug 2019
PROSPECTS
Competition from other snacks and less shelf space leads to volume decline

Although sugar confectionery in Belarus continued to record retail current value growth in 2019, it recorded a slight volume decline due to saturation and declining demand. Growing health awareness also hampered the volume growth of sugar confectionery, mainly boiled sweets, lollipops, and toffees, caramels and nougat, which are believed to contain particularly high amounts of sugar.

Packaged products take share, boosting sales in modern grocery retailers

Packaged sugar confectionery is starting to take share from pick and mix. Packaged products are offered in convenient small size portion packs, mainly 100-200g.

Products highlight health benefits and free-from features to attract consumers

Consumers in Belarus are increasingly health-aware and leading healthier lifestyles. This is leading to greater interest in sugar confectionery which highlights its health benefits, natural ingredients and lack of artificial ingredients, such as colourings.

COMPETITIVE LANDSCAPE
Roshen continues to lead, but Krasny Pishchevik strengthens its position

Ukrainian player Roshen continued to lead sugar confectionery in value terms in 2019, despite seeing a minor decline in its share. Its inexpensive imported brand retains strong shelf space due to its low price, strong distribution and wide product assortment, mainly in boiled sweets, pastilles, gums, jellies and chews and toffees, caramels and nougat.

New product developments focus on specific consumer groups

New product developments are becoming more segmented, with producers attempting to attract certain consumer groups. For example, in 2019 Krasny Pishchevik launched the Festini brand of zefir, which targets young consumers and young adults with a modern pack design and new flavours, and Good Mood, which was launched with various flavours of alcoholic drinks.

Price remains an important determinant in consumer choice due to price sensitivity

Due to their price sensitivity, Belarusians still pay a great deal of attention to unit prices, which significantly reduces brand loyalty. Inexpensive products, mainly imported from Russia and Ukraine, therefore maintain their influence and retain their value shares.

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Sugar Confectionery in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Belarus?
  • What are the major brands in Belarus?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Belarus - Category analysis

HEADLINES

PROSPECTS

Competition from other snacks and less shelf space leads to volume decline
Packaged products take share, boosting sales in modern grocery retailers
Products highlight health benefits and free-from features to attract consumers

COMPETITIVE LANDSCAPE

Roshen continues to lead, but Krasny Pishchevik strengthens its position
New product developments focus on specific consumer groups
Price remains an important determinant in consumer choice due to price sensitivity
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Belarus - Industry Overview

EXECUTIVE SUMMARY

Stronger economy and new product developments stimulate growth
Consumer trends affect packaged food, with players trying to adapt accordingly
High fragmentation and strong competition between foreign and local players
Modern grocery retailers continues to expand as the competition intensifies
Positive outlook due to a stronger economy

FOODSERVICE

Sales to Foodservice
Improving economic situation supports growth in packaged food volume sales to foodservice operators
On-the-go consumption boosts foodservice volume sales of certain product types
Different types of packaged food demanded by the various consumer foodservice formats
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources