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Mature areas of sugar confectionery, namely boiled sweets and, to an extent, liquorice, have traditionally contributed significantly to total sales in Bosnia-Herzegovina, but do not seem to be appealing to younger generations, which are increasingly developing into a core segment for sugar confectionery. Parents increasingly prefer to have their children consume softer alternatives like caramels, jellies, chews and gums, believing these are safer options, whilst adults increasingly turn towards mints.
In 2018 power mints saw higher value growth than any other sugar confectionery variety in Bosnia-Herzegovina. Power mints appeal primarily to an adult consumer base, which has traditionally been neglected in sugar confectionery.
Other sugar confectionery in Bosnia-Herzegovina is made up of traditional sweets that are part of the country’s historical heritage and connected with the Ottoman influences in the country. Rahat lokum, tahan halva and other halva varieties are increasingly shaping to be speciality products targeting tourists or elderly consumers with nostalgic views of the times when these sweets were amongst the few confectionery options available.
Kras Trgovina, Sanchez Cano and Haribo led sugar confectionery in Bosnia-Herzegovina in 2018. Kras Trgovina held a comfortable lead overall, carrying a range of brands with a long tradition in the country, but still keeping up with efforts to provide sustained promotional support and superior availability/visibility.
There are no significant domestic players in sugar confectionery overall, although a number of domestic players are present in other sugar confectionery, which is dominated by traditional formats, including rahat lokum, tahan halva and other halva varieties; however, the sales are negligible in size relative to that of total sugar confectionery sales. Most areas of sugar confectionery are dominated by established brands, which have substantial support in terms of advertising and store visibility; this is not a game at which domestic manufacturers excel, considering their limited resources.
Kervan Gida recorded the highest growth in value sales of sugar confectionery in Bosnia-Herzegovina during 2018. Its focus is on Bebeto brand, which is positioned as a cheaper alternative to Haribo gums, which is popular but quite expensive.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.