Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Sugar confectionery in

Sugar Confectionery in Bosnia-Herzegovina

Jul 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Boiled sweets and liquorice will continue to be outperformed by other sugar confectionery varieties

Mature areas of sugar confectionery, namely boiled sweets and, to an extent, liquorice, have traditionally contributed significantly to total sales in Bosnia-Herzegovina, but do not seem to be appealing to younger generations, which are increasingly developing into a core segment for sugar confectionery. Parents increasingly prefer to have their children consume softer alternatives like caramels, jellies, chews and gums, believing these are safer options, whilst adults increasingly turn towards mints.

Tapping into the potential of the adult consumer base

In 2018 power mints saw higher value growth than any other sugar confectionery variety in Bosnia-Herzegovina. Power mints appeal primarily to an adult consumer base, which has traditionally been neglected in sugar confectionery.

Traditional sugar confectionery varieties in Bosnia-Herzegovina

Other sugar confectionery in Bosnia-Herzegovina is made up of traditional sweets that are part of the country’s historical heritage and connected with the Ottoman influences in the country. Rahat lokum, tahan halva and other halva varieties are increasingly shaping to be speciality products targeting tourists or elderly consumers with nostalgic views of the times when these sweets were amongst the few confectionery options available.

COMPETITIVE LANDSCAPE

Confectionery leader leads sugar confectionery

Kras Trgovina, Sanchez Cano and Haribo led sugar confectionery in Bosnia-Herzegovina in 2018. Kras Trgovina held a comfortable lead overall, carrying a range of brands with a long tradition in the country, but still keeping up with efforts to provide sustained promotional support and superior availability/visibility.

Domestic players struggle outside traditional sugar confectionery

There are no significant domestic players in sugar confectionery overall, although a number of domestic players are present in other sugar confectionery, which is dominated by traditional formats, including rahat lokum, tahan halva and other halva varieties; however, the sales are negligible in size relative to that of total sugar confectionery sales. Most areas of sugar confectionery are dominated by established brands, which have substantial support in terms of advertising and store visibility; this is not a game at which domestic manufacturers excel, considering their limited resources.

Bebeto brand soars on the affordability platform

Kervan Gida recorded the highest growth in value sales of sugar confectionery in Bosnia-Herzegovina during 2018. Its focus is on Bebeto brand, which is positioned as a cheaper alternative to Haribo gums, which is popular but quite expensive.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Bosnia and Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Megatrends

Country Report

Sugar Confectionery in Bosnia-Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Boiled sweets and liquorice will continue to be outperformed by other sugar confectionery varieties

Tapping into the potential of the adult consumer base

Traditional sugar confectionery varieties in Bosnia-Herzegovina

COMPETITIVE LANDSCAPE

Confectionery leader leads sugar confectionery

Domestic players struggle outside traditional sugar confectionery

Bebeto brand soars on the affordability platform

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Sugar Confectionery in Bosnia-Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Boiled sweets and liquorice will continue to be outperformed by other sugar confectionery varieties

Tapping into the potential of the adult consumer base

Traditional sugar confectionery varieties in Bosnia-Herzegovina

COMPETITIVE LANDSCAPE

Confectionery leader leads sugar confectionery

Domestic players struggle outside traditional sugar confectionery

Bebeto brand soars on the affordability platform

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports