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Country Report

Sugar confectionery in

Sugar Confectionery in Macedonia

19 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

Traditionally sugar confectionery has been one of the most important snack ranges. Over time and particularly over the review period, sugar confectionery has become saturated and its future per capita growth potential remains low.

More low calorie sugar confectionery products are launched

In a bid to counter the negative image which sugar confectionery has gained amidst the growing importance of health and wellness, leading sugar manufacturers have resorted to the use of artificial sweeteners or other sweetening alternatives (most notably stevia) for their products in order to make them more attractive to these growing groups of health-conscious consumers who tend to count each and every calorie, yet they still crave some sweetness in their lives. Interestingly enough, some of the sugar confectionery products sweetened with stevia are so well manufactured that one can hardly make a distinction between a candy or a boiled sweet sweetened with sugar vs the one sweetened with stevia.

Other sugar confectionery still dominates in 2018

In 2018 in value terms, other sugar confectionery as a single range still dominates the total value sales in sugar confectionery. This category includes traditional products such as lokum (Turkish delight), alva (halva), sugarised crumbs used in cake decoration, cake icing and pastry preparation.

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

In 2018, Kraskomerc dooel, the local subsidiary of the Croatian food manufacturing company Kraš dd, leads sugar confectionery in Macedonia with a moderately declining value share as a result of the strong competitive pressure coming from both international and domestic manufacturers. The persuasive category lead and overall share of Kraskomerc dooel derives from the strength of its diverse sugar confectionery brand portfolio, led by the Bronhi, Kiki, 505 s Crtom, Pepermint and other Kraš brands.

Domestic manufacturer Evropa ad ranks second

The domestic Evropa ad ranks second in sugar confectionery in 2018 with a moderately declining value share. The main strength of Evropa ad derives from its competitively-priced sugar confectionery brands, such as Hazelnut Toffee, Zelena Menta, Colorado and Bonny Bon.

Higher fragmentation and strong competition in the remaining share of the category

The remainder of the category is a competition field for a number of smaller international and regional players. Leading the group is the Slovenian company Zito Sumi doo and the Croatian companies Atlantic Grupa dd and Aquarius Grupa doo.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Macedonia?
What are the major brands in Macedonia?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Macedonia - Category analysis

HEADLINES

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

More low calorie sugar confectionery products are launched

Other sugar confectionery still dominates in 2018

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

Domestic manufacturer Evropa ad ranks second

Higher fragmentation and strong competition in the remaining share of the category

Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

More low calorie sugar confectionery products are launched

Other sugar confectionery still dominates in 2018

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

Domestic manufacturer Evropa ad ranks second

Higher fragmentation and strong competition in the remaining share of the category

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Sugar Confectionery in Macedonia - Category analysis

HEADLINES

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

More low calorie sugar confectionery products are launched

Other sugar confectionery still dominates in 2018

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

Domestic manufacturer Evropa ad ranks second

Higher fragmentation and strong competition in the remaining share of the category

CATEGORY DATA

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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