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Country Report

Sugar confectionery in

Sugar Confectionery in Macedonia

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

Traditionally sugar confectionery has been one of the most important snack ranges. Over time and particularly over the review period, sugar confectionery has become saturated and its future per capita growth potential remains low.

More low calorie sugar confectionery products are launched

In a bid to counter the negative image which sugar confectionery has gained amidst the growing importance of health and wellness, leading sugar manufacturers have resorted to the use of artificial sweeteners or other sweetening alternatives (most notably stevia) for their products in order to make them more attractive to these growing groups of health-conscious consumers who tend to count each and every calorie, yet they still crave some sweetness in their lives. Interestingly enough, some of the sugar confectionery products sweetened with stevia are so well manufactured that one can hardly make a distinction between a candy or a boiled sweet sweetened with sugar vs the one sweetened with stevia.

Other sugar confectionery still dominates in 2018

In 2018 in value terms, other sugar confectionery as a single range still dominates the total value sales in sugar confectionery. This category includes traditional products such as lokum (Turkish delight), alva (halva), sugarised crumbs used in cake decoration, cake icing and pastry preparation.

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

In 2018, Kraskomerc dooel, the local subsidiary of the Croatian food manufacturing company Kraš dd, leads sugar confectionery in Macedonia with a moderately declining value share as a result of the strong competitive pressure coming from both international and domestic manufacturers. The persuasive category lead and overall share of Kraskomerc dooel derives from the strength of its diverse sugar confectionery brand portfolio, led by the Bronhi, Kiki, 505 s Crtom, Pepermint and other Kraš brands.

Domestic manufacturer Evropa ad ranks second

The domestic Evropa ad ranks second in sugar confectionery in 2018 with a moderately declining value share. The main strength of Evropa ad derives from its competitively-priced sugar confectionery brands, such as Hazelnut Toffee, Zelena Menta, Colorado and Bonny Bon.

Higher fragmentation and strong competition in the remaining share of the category

The remainder of the category is a competition field for a number of smaller international and regional players. Leading the group is the Slovenian company Zito Sumi doo and the Croatian companies Atlantic Grupa dd and Aquarius Grupa doo.

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Samples

Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in North Macedonia?
What are the major brands in North Macedonia?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Megatrends

Country Report

Sugar Confectionery in Macedonia

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Executive Summary

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PROSPECTS

Health and wellness trends negatively impact sugar confectionery

More low calorie sugar confectionery products are launched

Other sugar confectionery still dominates in 2018

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

Domestic manufacturer Evropa ad ranks second

Higher fragmentation and strong competition in the remaining share of the category

Samples

Overview

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Megatrends

Country Report

Sugar Confectionery in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trends negatively impact sugar confectionery

More low calorie sugar confectionery products are launched

Other sugar confectionery still dominates in 2018

COMPETITIVE LANDSCAPE

Kraskomerc dooel leads sugar confectionery in 2018

Domestic manufacturer Evropa ad ranks second

Higher fragmentation and strong competition in the remaining share of the category

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Why buy this report?

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