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Sugar confectionery in
Venezuela

Country Report

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Executive Summary

Jul 2018
PROSPECTS
Imported products dominate sugar confectionery in 2018

The performance of sugar confectionery remained affected by a limited product offering in 2018 due to the high costs of importing products. The onset of hyperinflation in November 2017 caused great loss in the value of the domestic currency and prices continued to spiral up, leading to a sharp drop in demand.

Several categories are absent from sugar confectionery in 2018

Other sugar confectionery – largely comprised of marshmallows – exhibited the highest current retail value growth in 2018 whilst lollipops showed the smallest retail volume loss. Still, boiled sweets and lollipops make up the largest portion of value sales because they withstand higher price increases, thus carrying the lowest unit prices of all confectionery, and they can be sold by the unit, making them more affordable.

Hunger forces changes in consumers’ preferences

Sugar confectionery’s main competition comes from chocolate confectionery and sweet biscuits as consumers who are looking for an indulgence usually buy one of these products at a time. The competitive advantage of sugar confectionery products is a smaller packaging size which usually comes at a lower price than chocolate or gum.

COMPETITIVE LANDSCAPE
Colombina de Venezuela leads sugar confectionery in 2018

Colombina de Venezuela CA remains the leading player in sugar confectionery thanks its strong presence in boiled sweets, lollipops and other sugar confectionery. The company is committed to remaining in Venezuela in spite of the adverse economic environment, although it is minimising its operations and focusing on sugar confectionery.

A lower degree of competition is expected

Sugar confectionery continues to see limited possibilities for expansion due to the high costs of imports and eroded purchasing power. Importers will continue to resort to the black market and, inevitably, prices will move upwards whilst product offerings will remain limited.

Competitive pricing is the key to ensure growth

Movements from sugar confectionery to other indulgence food products are not predicted to occur in amounts that will have an adverse impact on sugar confectionery sales. On the one hand, the out-of-pocket expense when buying sugar confectionery products is always lower than when buying other impulse and indulgence products.

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Sugar Confectionery in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Venezuela?
  • What are the major brands in Venezuela?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Venezuela - Category analysis

HEADLINES

PROSPECTS

Imported products dominate sugar confectionery in 2018
Several categories are absent from sugar confectionery in 2018
Hunger forces changes in consumers’ preferences

COMPETITIVE LANDSCAPE

Colombina de Venezuela leads sugar confectionery in 2018
A lower degree of competition is expected
Competitive pricing is the key to ensure growth
Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations
Venezuelan households spend their meagre incomes on food
Increasingly concentrated competitive landscape
Supermarkets remains the main distribution channel for packaged food
Recession expected to last

FOODSERVICE

Sales to Foodservice
Unstable supply of products negatively affects foodservice performance
Confectionery continues its disappointing performance in 2018
Local manufacturers characterise sales to foodservice
Consumer Foodservice
Hyperinflation hits menu prices hard in 2018
Economic downturn impacts eating out habits
Outlets focus on desserts to survive

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources