Sun Care in Asia Pacific

February 2021

Sun care continued to grow in 2019, driven not only by its use in protecting consumers from the sun’s rays, but also as an aid to anti-ageing or helping to maintain a pale complexion. However, its performance in 2019 was hit by bad weather in some countries (eg Japan, Taiwan), while 2020 has seen Coronavirus (COVID-19) having a major negative impact on demand. Sun care will also continue to see competition from productslike colour cosmetics and skin care with UV protection.

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This report comes in PPT.

Key Findings

Sun care continues to grow

Sun care sales in Asia Pacific resolutely remained on a positive growth path in 2019, as they had been throughout the historic period. The increase in sales was particularly strong in China, the biggest market, with most other countries also seeing a positive development. The products are in demand not only for sun protection purposes, but also to help keep skin white and prevent it from ageing.

Bad weather hits sales in Japan

While most countries in the region were seeing positive growth in 2019, Japan and Taiwan were recording declining sun care sales, with the performances in these countries hit by bad weather during the year. Japan had a long rainy season and fewer sunny days in 2019, while consistently rainy and cloudy days in Taiwan meant people were going to the beach less and limiting their outdoor activities.

Sun protection dominates sales

Sun protection is very much the dominant category in sun care, with much lower demand for aftersun and self-tanning products, with the latter not helped by the popularity of maintaining a pale complexion in many Asia Pacific countries. Baby and child-specific sun care remains a very small product area, with parents likely to use the same sun care products on their children that they use themselves.

Competition from other BPC products

The increasing use of skin care and colour cosmetics with a strong UV protection function has continued to cannibalise sales of sun care. People see such products as a convenient way to avoid spending on sun care. Sun care players will therefore look to focus on producing added-value products that can justify the additional spending on sun care.

Pandemic negatively affects 2020 sales

Travel restrictions and lockdowns during 2020 have put a major dent in sun care sales across the region, although a return to healthy positive growth rates is expected from 2021 as society begins to normalise in the post-pandemic period.

Key findings
Asia Pacific the most dynamic region for sun care
After a COVID-19 blip in 2020, sun care will continue growing
China continues to drive growth in Asia Pacific sun care
Sun protection the major product in sun care
Adult sun care in China driving the regional performance
Sun care continues to see healthy growth in 2019
E-commerce the biggest retail channel for sun care in Asia Pacific
E-commerce accounts for more than a quarter of retail value in China
Leading players continue to gain share
Shiseido continues to gain ground
Big three markets dominate the leading players’ sales
Isdin continues its climb up the rankings
Further growth expected over the forecast period
Sun care to quickly recover from 2020’s pandemic-induced dip in sales
China: Market Context
China: Competitive and Retail Landscape
Hong Kong, China: Market Context
Hong Kong, China: Competitive and Retail Landscape
India: Market Context
India: Competitive and Retail Landscape
Indonesia: Market Context
Indonesia: Competitive and Retail Landscape
Japan: Market Context
Japan: Competitive and Retail Landscape
Malaysia: Market Context
Malaysia: Competitive and Retail Landscape
Pakistan: Market Context
Pakistan: Competitive and Retail Landscape
Philippines: Market Context
Philippines: Competitive and Retail Landscape
Singapore: Market Context
Singapore: Competitive and Retail Landscape
South Korea: Market Context
South Korea: Competitive and Retail Landscape
Taiwan: Market Context
Taiwan: Competitive and Retail Landscape
Thailand: Market Context
Thailand: Competitive and Retail Landscape
Vietnam: Market Context
Vietnam: Competitive and Retail Landscape

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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