Executive Summary

Jun 2019
PROSPECTS
Outbound tourism growth and stable economic performance boost sun care sales

Sun care in Belarus recorded a positive performance in 2018 due to an improving economy, a stable exchange rate and, as a result, increasing outbound tourism. Belarusian consumers are aware of the dangers of sunburn and the benefits of using sun care.

Demand for sun care remains seasonal with lack of daily usage during summer

Local consumers purchase sun care products mainly prior to going on holiday. Despite a fairly hot summer in 2018, sun care did not witness active volume sales.

Focus on effectiveness rather than ingredients and impact on environment

Despite growing consumer awareness and further popularity of the internet, local consumers continued to pay little attention to sun care’s ingredients. The main determinant of consumer choice remained the effect, which is how a particular sun care product protects the skin from the sun’s rays and helps to avoid sunburn.

COMPETITIVE LANDSCAPE
Popular multinational brands retain leading positions

Leading companies strengthened their value share due to their wide assortment and availability in key retail channels such as supermarkets, hypermarkets and drugstores. L’Oréal Groupe, with Garnier Ambre Solaire, retained its leading position due to brand recognition and consumer trust.

Tight competition based on price remains

Despite an improving economic situation, local consumers remained price sensitive and paid greater attention to discounts and promotions. As a result, retailers frequently offered various discounts.

Consumer trends affect new product development

Sun care witnessed several new product developments that were influenced by consumer trends. Economising and convenience led to the greater presence of soft plastic, gable-top sun care packs, which were less expensive and convenient to take on holiday.

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Sun Care in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Belarus?
  • What are the major brands in Belarus?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Belarus - Category analysis

HEADLINES

PROSPECTS

Outbound tourism growth and stable economic performance boost sun care sales
Demand for sun care remains seasonal with lack of daily usage during summer
Focus on effectiveness rather than ingredients and impact on environment

COMPETITIVE LANDSCAPE

Popular multinational brands retain leading positions
Tight competition based on price remains
Consumer trends affect new product development

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Value growth rate unchanged due to increasing number of promotional sales
Attention to appearance, healthy living and advertisements influence consumers’ choices
Foreign players strengthen their positions
Consumer trends influence new product development
Growth of disposable incomes and consumer trends boost forecast value growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources