Executive Summary

Jun 2019
PROSPECTS
Promotion helps sun care to grow

The summer of 2017 was one of the hottest and longest on record in Bosnia-Herzegovina. In this context, the fact that a current value decline was not seen in 2018 was a success in itself.

Aftersun is a category with potential

Aftersun saw by far the fastest current value growth in sun care in Bosnia-Herzegovina during 2018, and the highest CAGR during the review period. It is a relatively novel category which does not have a long tradition in the country.

Sun protection is affected by the economic environment

The largest category within sun care in Bosnia-Herzegovina is sun protection, but it saw a current value decline in 2018. The cool summer of 2018 negatively affected demand for sun protection, but other sun care categories increased nonetheless, driven by strong promotional support.

COMPETITIVE LANDSCAPE
Beiersdorf dominates sun care

Beiersdorf dominated sun care in Bosnia-Herzegovina in value terms in 2018, sitting comfortably at the top of the category. Beiersdorf is also one of pioneers in sun care in the country, which is an advantage that still serves it well.

Private label soars in sun care

dm-Drogerie Markt recorded the highest increase in value share in sun care in Bosnia-Herzegovina during 2018, as well as during the review period. dm-Drogerie Markt pioneered its Sun Dance private label line at the beginning of the review period, presenting consumers with a more affordable alternative to popular sun care brands.

A domestic player avoids head-on competition with the leaders

The only relevant domestic player in sun care in Bosnia-Herzegovina is Pharmamed, a company that primarily has a presence in consumer health. However, it has been able to establish its Solar Protect brand as a favourite amongst those seeking affordability.

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Sun Care in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Promotion helps sun care to grow
Aftersun is a category with potential
Sun protection is affected by the economic environment

COMPETITIVE LANDSCAPE

Beiersdorf dominates sun care
Private label soars in sun care
A domestic player avoids head-on competition with the leaders

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Bosnia-Herzegovina sees continued growth
Internet platforms affect the marketing of beauty and personal care products
International companies dominate
Fragrances leads in terms of new product launches
Different shades of premium

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources