Sun Care in Bosnia-Herzegovina

PROSPECTS

Weather determines the performance of sun care in the short term

At first glance, the performance of sun care in Bosnia-Herzegovina seems volatile and chaotic. However, it is clear that sun care sells best when the sun is strong.

Increasing skin health awareness guarantees growth for sun care in the long term

Aside from weather patterns, an important factor determining the performance of sun care over the long run is consumers’ growing awareness of skin health and the damaging effects of sun radiation. This awareness rose in Bosnia-Herzegovina during the review period, as the pool of information on the topic of skin cancer and its connection to unprotected sun exposure soared.

Sun protection, the only category in sun care with mass appeal

Sun protection is the dominant format in sun care in Bosnia-Herzegovina. This is the most basic sun care format, with the widest consumer base, while aftersun and self-tanning remain niches with narrow consumer bases.

COMPETITIVE LANDSCAPE

Beiersdorf AG dominates sun care in Bosnia-Herzegovina

Beiersdorf AG dominates sun care in Bosnia-Herzegovina. It pioneered sun care in the country with its Nivea Sun brand, which has grown into the most recognisable sun care name in the category, enjoying strong consumer loyalty.

Leading premium brands specialise in distribution through chemists/pharmacies

Premium sun care products have increased their collective value share in the category since 2014 in Bosnia-Herzegovina. The availability of premium sun care has soared, especially through chemists/pharmacies, a channel in which brands such as Vichy by L'Oréal Adria doo, Avéne by Laboratoires Pierre Fabre SA, and Eucerin by Beiersdorf AG specialise and are gathering an increasing following, reinforced through consumers’ perception that these brands have a doctor’s/pharmacist’s seal of approval.

Private label records the strongest growth in sun care

Private label is recording strong growth in sun care. Dm-Drogerie Markt doo is the leading player in private label sun care, and its Sun Dance range posted the most growth in all of sun care during 2017, allowing it to rank second again behind the leader, Beiersdorf AG.

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