Executive Summary

Jun 2019
PROSPECTS
Favourable weather conditions drive up sales in sun care

Sun care performed better than previously forecast in 2018, primarily due to the favourable weather conditions which prevailed during the summer of 2018. Current value growth in sun care was amongst the best in beauty and personal care in 2018, thanks to the strong volume demand in the peak summer months, when holidaymakers travel to the beaches and the mountains in Macedonia and neighbouring coastal destinations.

Innovation and the convenience trend continue to shape sun care

New formats, the growing significance of the convenience trend and the development of sun care products with localised skin care benefits are amongst the major factors driving innovation in sun care, resulting in solid sales even in times of economic stagnation. Over the forecast period, sun care is set to continue to see frequent innovations and key new product launches, which will positively impact the local consumption of sun care products.

Brands increasingly promote not just UV protection, but also other added-value

Local consumers are increasingly focusing on brands which differentiate themselves by promoting not just standard UV protection, but also other value-added features, such as protection from pollution, the blue light from digital screens or ageing. Over the forecast period, sun care will face similar demands to skin care.

COMPETITIVE LANDSCAPE
Alkaloid AD Skopje leads sun care

The largest domestic pharmaceutical company, Alkaloid AD Skopje, led sun care in 2018, with a growing value share thanks to the strong market penetration and solid performance of its Black Up brand, and to a lesser extent its Becutan sun care brand. Both brands from Alkaloid AD Skopje enjoy strong distribution and can be purchased via major supermarkets, hypermarkets, discounters and health and beauty specialist retailers, as well as certain traditional grocery retailers.

Beiersdorf dooel Skopje ranks second

The local subsidiary of Beiersdorf AG, Beiersdorf dooel Skopje, ranked second within sun care in 2018, with a moderately increasing value share. Its strong position derives from the market significance of the company’s sun care brand Nivea Sun.

Whilst led by a domestic company, sun care is dominated by international players

In addition to the leading domestic player Alkaloid AD Skopje, Galafarm is another significant domestic company which successfully competes within sun care, thanks to its brand Solarus. In 2018, Galafarm ranked fourth in sun care.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sun Care in Macedonia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in North Macedonia?
  • What are the major brands in North Macedonia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Macedonia - Category analysis

HEADLINES

PROSPECTS

Favourable weather conditions drive up sales in sun care
Innovation and the convenience trend continue to shape sun care
Brands increasingly promote not just UV protection, but also other added-value

COMPETITIVE LANDSCAPE

Alkaloid AD Skopje leads sun care
Beiersdorf dooel Skopje ranks second
Whilst led by a domestic company, sun care is dominated by international players

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees stable growth despite serious challenges
Innovation and frequent new launches positively impact beauty and personal care
International companies dominate beauty and personal care
Modern grocery retailers increases its share of distribution
Slower growth over the forecast period, due to saturation and economic woes

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources