Sun care performed better than previously forecast in 2018, primarily due to the favourable weather conditions which prevailed during the summer of 2018. Current value growth in sun care was amongst the best in beauty and personal care in 2018, thanks to the strong volume demand in the peak summer months, when holidaymakers travel to the beaches and the mountains in Macedonia and neighbouring coastal destinations.
New formats, the growing significance of the convenience trend and the development of sun care products with localised skin care benefits are amongst the major factors driving innovation in sun care, resulting in solid sales even in times of economic stagnation. Over the forecast period, sun care is set to continue to see frequent innovations and key new product launches, which will positively impact the local consumption of sun care products.
Local consumers are increasingly focusing on brands which differentiate themselves by promoting not just standard UV protection, but also other value-added features, such as protection from pollution, the blue light from digital screens or ageing. Over the forecast period, sun care will face similar demands to skin care.
The largest domestic pharmaceutical company, Alkaloid AD Skopje, led sun care in 2018, with a growing value share thanks to the strong market penetration and solid performance of its Black Up brand, and to a lesser extent its Becutan sun care brand. Both brands from Alkaloid AD Skopje enjoy strong distribution and can be purchased via major supermarkets, hypermarkets, discounters and health and beauty specialist retailers, as well as certain traditional grocery retailers.
The local subsidiary of Beiersdorf AG, Beiersdorf dooel Skopje, ranked second within sun care in 2018, with a moderately increasing value share. Its strong position derives from the market significance of the company’s sun care brand Nivea Sun.
In addition to the leading domestic player Alkaloid AD Skopje, Galafarm is another significant domestic company which successfully competes within sun care, thanks to its brand Solarus. In 2018, Galafarm ranked fourth in sun care.
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This industry report originates from Passport, our Beauty and Personal Care market research database.