Sales of sun care declined significantly in 2020 due to the outbreak of COVID-19. This led to a decline of 22% in 2020, compared to positive growth of 5% in 2019.
With consumers spending less time in the sun during 2020, all areas in sun care recorded a double-digit decline. Baby and child-specific sun care saw the weakest decline, as many parents continued to prioritise sun care for their children during the pandemic, using it as a necessary daily product when children were outdoors, despite the weather.
Sun care remained consolidated in 2020, with the top five products, Garnier Ambre Solaire, Floresan, Nivea Sun, La Roche-Posay and Clarins, accounting for more than half of retail value sales. Positions of leaders in the industry are supported by strong brand recognition, significant investments in promotion, advertising and extensive distribution chains, making it difficult for new players to enter the landscape.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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