Sun Care in Russia

PRE-COVID-19 PERFORMANCE

Premium sun protection records strong growth; however, baby and child-specific sun care suffers due to the low birth rate in the country

Premium sun protection recorded the best value growth within sun care in 2019, driven by the popularity of dermo-cosmetic brands. Sun protection remains the dominant area within sun care, as it is better supported by promotional and advertising activity, while also being considered the most necessary sun care product.

In 2019, consumers knowledge of chemical and physical sun care improves, leaving an opportunity for players to advertise these features to attract sales

Growing access to e-commerce has led consumers to become more aware regarding types of sun protection products, namely the advantages and disadvantages of chemical and physical sun care. The majority of sunscreens available at the end of the review period had chemical filters, especially in products in mass sun care.

Sun care remained a consolidated landscape in 2019, as players focus on new product launches that provide convenience, and a light consistency

Sun care remained consolidated in 2019, with the top five products, Garnier Ambre Solaire, Floresan, Nivea Sun, La Roche-Posay and Clarins, accounting for more than half of retail value sales. Positions of leaders in the industry are supported by strong brand recognition, significant investments in promotion, advertising and extensive distribution chains, making it difficult for new players to enter the landscape.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 15% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Due to the impact of COVID-19 in Russia, all areas in sun care are predicted to record negative growth in 2020, with all products apart from baby and child-specific sun care recording a double-digit decline. Baby and child-specific sun care will be the least adversely impacted by COVID-19, as many parents continued to prioritise sun care for their children during the pandemic, using it as a necessary daily product when children were outdoors, despite the weather.

Recovery and opportunities

Despite sun care being predicted to record a significant double-digit decline in 2020, by 2021, constant value growth is set to increase, recording levels above what was predicted pre-COVID-19. This increase in sales for 2021 will be driven by consumers changing habits; spending more time outside, while feeling confident to once again invest in sun care products.

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