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Country Report

Sun Care in

Sun Care in Russia

19 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer awareness of sunscreen types grows

Increased access to the internet has led to growing consumer awareness regarding types of sun protection, namely advantages and disadvantages of chemical and physical sunscreens. Numerous articles and video bloggers’ reviews also promoted this trend.

Segmentation and customisation trends are evident in sun care

At the end of the review period, companies continued to offer sun care that better answered consumer expectations and catered to specific consumer needs. Moreover, a great emphasis on new product development was given to multitasking in 2017.

COMPETITIVE LANDSCAPE

Sun care remains consolidated in 2017

Sun care continued to be consolidated amongst the five leading players in 2017; L'Oréal Russia, Floresan, Beiersdorf, Kolastyna Laboratorium and Yves Rocher Vostok. The leading manufacturers are supported by strong brand recognition, heavy investments in promotion, advertising and consumers’ loyalty as well as wide distribution chains, making it difficult for new players to enter the category.

Multinationals dominate sun care

Most branded sun care continued to belong to multinationals in 2017, as they are supported by significant financial resources for new product development, promotion and advertising. In turn, domestically-produced sun care frequently boasts more competitive prices compared to products of multinational players.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Russia?
What are the major brands in Russia?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Russia - Category analysis

HEADLINES

PROSPECTS

Consumer awareness of sunscreen types grows

Segmentation and customisation trends are evident in sun care

COMPETITIVE LANDSCAPE

Sun care remains consolidated in 2017

Multinationals dominate sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sun Care: % Value 2013-2017
Table 4 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 6 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer awareness of sunscreen types grows

Segmentation and customisation trends are evident in sun care

COMPETITIVE LANDSCAPE

Sun care remains consolidated in 2017

Multinationals dominate sun care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Russia - Category analysis

HEADLINES

PROSPECTS

Consumer awareness of sunscreen types grows

Segmentation and customisation trends are evident in sun care

COMPETITIVE LANDSCAPE

Sun care remains consolidated in 2017

Multinationals dominate sun care

CATEGORY DATA

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

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