Sun Care in Russia

PROSPECTS

Sun care benefits from Russia hosting the 2018 FIFA World Cup

In 2018, sun care benefited from Russia hosting the 2018 FIFA World Cup. An influx of tourists, both foreign and domestic, helped drive sales of sun protection, leading to sun care as a whole posting stronger current value growth than in 2017.

Baby and child-specific sun care to see slow growth

Over the forecast period baby and child-specific sun care is expected to post one of the poorest performances in sun care. The main factor impacting the category will be a fall in the birth rate and number of children in the country.

Sun protection remains the most established product type

Sun protection is expected to remain the dominant category in sun care over the forecast period. This can be attributed to the fact that sun protection receives the most promotional support and is considered the most necessary sun care product.

COMPETITIVE LANDSCAPE

Dermocosmetic or pharma brands outperforming conventional alternatives

Dermocosmetic brands posted strong growth in sun care in 2018 due to increasing consumer trust in these products. There is a perception among Russian consumers that sun care products from dermocosmetic brands are subject to stricter controls, which means that they are safer and more efficient.

Sun care benefits from new products from dermocosmetic brands

In 2018, the largest number of new products were offered by dermocosmetic brands. L’Oréal expanded its Vichy Ideal Soleil sun care line by adding SPF50 anti-ageing sun care products with antioxidants, an ultra-light sand-resistant sunscreen with an SPF of 30 or 50 and a refreshing invisible spray-veil for the face with an SPF of 50.

Files are delivered directly into your account within a few minutes of purchase.