Executive Summary

May 2018
PROSPECTS
High prices and low variety limit growth in 2017

Sun care recorded positive current value growth in 2017, but as a result of large average price increases rather than favourable volume growth. Sun protection remained the largest category in sun care, whilst the use of self-tanning was minimal, being purchased for special occasions such as outdoor parties and beauty pageants.

Presence of adult sun protection products improves in 2017

Demand for sun care products is restricted to middle- and high-income consumers due to high unit prices and weaker household budgets. Even so, Venezuelan consumers will continue to demand sun protection products, as beaches and swimming pools are major destinations throughout the year.

Mass products drive sales in 2017

Mass products dominate adult sun care since penetration of premium products remains low for a number of reasons. On the one hand, premium adult protection is usually prescribed by dermatologist doctors, implying that consumers do not usually purchase these products without a doctor’s recommendation.

COMPETITIVE LANDSCAPE
Beiersdorf keeps Nivea and withdraws Eucerin

Multinational Beiersdorf maintained its leadership in sun care in 2017, albeit following a downward trend that started in 2015 when its supply began to fail. Beiersdorf is no longer offering its Eucerin brand or lip protection products, whereas it has maintained the availability of Nivea Sun.

Laboratories are venturing into sun protection

During the review period, the category lost the presence of international brands such as Australian Gold, Banana Boat, Bioderma, Coppertone, Hawaiian Tropic and L’Oréal Solar Expertise. Also, new products for sun care face protection, which offer lighter textures and clear products like Cetaphil Daylong by Galderma, are no longer found in Venezuela.

Aftersun faces competition from skin care

Frequent shortages make it difficult to identify prevailing trends in terms of market positioning and segmentation. Although aftersun products are predicted to be available in the country, the category will continue to see limited possibilities for expansion as Venezuelans tend to use general purpose body cream as an acceptable substitute.

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Sun Care in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Venezuela?
  • What are the major brands in Venezuela?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

High prices and low variety limit growth in 2017
Presence of adult sun protection products improves in 2017
Mass products drive sales in 2017

COMPETITIVE LANDSCAPE

Beiersdorf keeps Nivea and withdraws Eucerin
Laboratories are venturing into sun protection
Aftersun faces competition from skin care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017
Fears of further price ceilings shape product offerings
Domestic companies rise up against economic recession in 2017
Online stores are gaining traction across all segments in 2017
Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources